Melbourne Cup's Biggest Advertisers

Image source: SBS

Image source: SBS

Australia's most prestigious annual race that stops the nation, the Melbourne Cup pulls in lowest TV broadcast audience from previous years of 1.797m metro viewers, down 189,000 from last year's 1.986m. However the number of online streaming audience raced to a record high. Melbourne had the highest viewership of 849,000 followed by Sydney 377,000 according to OzTAM's ratings which also don't account for those who watched the race outside of home. 

Melbourne Cup Day is the largest gambling day of the year, and we've taken a look at the biggest industry and brand advertisers during the 2017 Melbourne Cup. Hardware and Supplies ranked as the highest industry advertisers followed by the Automotive industry. On Melbourne Cup Day, the Gaming and Gambling industry had a total of 74 ad spots, all placed by TAB including campaigns Proudly Made For Punters, We Love A Bet and Multiply The One.

Melbourne Cup Biggest Industry Advertisers (2017)

The Melbourne Cup 2017 - Biggest industry advertiser's on TV (Data represented is for ads running during Melbourne Cup Day only and for only industries BigDatr monitors)

TAB Campaign - 'Proudly Made For Punters'

 

Most Promoted Brands during Melbourne Cup (2017)

The Melbourne Cup 2017 most promoted brands on TV (Data represented is for ads running during Melbourne Cup Day only and for only industries BigDatr monitors)

Lexus campaign 'Experience Amazing' ranked in as the biggest campaign aired during the Melbourne Cup with a total count of 89 ad spots. Beverages brand Schweppes ranked in second with a total of 75 spots for their 'Schweppervescence Let It Out' campaign. 

Most Promoted Campaigns during Melbourne Cup

Lexus - Experience Amazing

Schweppes Schweppervescence Let It Out

Maui Jim - Colour, Clarity, Detail

McDonald's - Gourmet Creations


Bunnings Warehouse/Seasol/Powerfeed - Beautiful Brighter Better Gardens

*Disclaimer - Data represented is for ads running during the Melbourne Cup Day only and for only industries BigDatr monitors. Click here to view a full list of industries BigDatr currently tracks.

To view the actual TARPs & Impressions of each ad spot, please login or request access here.

 

The Bachelorette finale biggest advertisers

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Image source: The Bachelorette Australia - Channel 10

The season finale of the Bachelorette pulled in 2.2 million viewers Australia-wide who tuned in to watch Sophie Monk hand out her final rose. The finale was a huge victory for Ten network, with the episode being the most watched Bachelorette episode in the history of Ten. The episode pulled in its biggest audience in more than a year, pulling in 1.64m metro viewers and 2.2m nationally. 

Using BigDatr's trend analysis, we have taken a closer look at the biggest industry spenders throughout The Bachelorette 2017. Within the industries BigDatr monitors, Personal Care ranked in first as the largest spenders in advertising. Swisse's campaign 'Discover Real Beauty Inside and Out' had the most number of TV spots within Personal Care. The Automotive industry was the second biggest spenders in advertising with Mitsubishi's 'Built For Owning The City', promoting its ASX SUV ranking as the highest car brand advertising throughout the show. We've put together the top 15 industry spenders during the entire season of The Bachelorette 2017 using BigDatr's industry data. 

The Bachelorette 2017 - Top 15 Industries

The Bachelorette 2017 - Biggest industry advertisers (Top 15 industries for the entire season)

The Bachelorette 2017 - Season's Biggest Advertiser's

The Bachelorette 2017 most advertised brands (Top 10 brands for the entire season)

As the entire season wrapped up, Mitsubishis 'Built For Owning The City' was the largest campaign with a total of 218 ad spots followed by Dailies campaign 'They Feel Like I'm Wearing Nothing', with 137 ad spots. Taking a look at advertising spots during the season finale, Mitsubishi had the most number of ad spots ranked as the most advertised brand along with Underworks and Coles.

The Bachelorette 2017 - Season Finale Biggest Advertiser's

Most advertised brands during the season finale of The Bachelorette

Most advertised campaigns during the Bachelorette Finale:

 

1. Mitsubishi - Built For Owning The City

2. Coles Spend $200 at Coles

3. Fitbit Ionic

4. Dailies - They Feel Like I'm Wearing Nothing

5. One Night in Mexico - A Fresh New Take On Mexican

6. Maybelline - Fit Me! Matte Poreless Foundation and Master Strobing Stick

7. Underworks

*Disclaimer - Data represented only includes industries BigDatr monitors. Click here to view a full list of industries BigDatr currently tracks.

To view the actual TARPs & Impressions of each ad spot, please login or request access here.

Toyota unveils new car-sharing cafe in Japan

Drive to Go by Toyota showroom

Drive to Go by Toyota showroom

Toyota has introduced a new retail concept 'Drive to Go', enticing the younger generation that aren't ready to commit purchasing a car and instead offering them a new car-sharing service located in Nagoya, Japan, near Toyota's headquarters. 

Toyota's store Drive to Go scheme introduces a part trendy cafe and part car-sharing service, offering people the opportunity to rent a Toyota vehicle at affordable prices. The car industry is changing, with an increase in car sharing, car-pooling and ride-sharing services, such as Uber which is changing the way younger people view car ownership. The growth of people living in cities is causing a shift away from owning a vehicle, with brands strategising and reacting to the changing landscape of the industry in order to connect with the younger demographic. Toyota's aim is to simplify the process of car-sharing with a concept store that incorporates an enjoyable experience appealing to younger drivers. 

The consumer car buying habit has drastically changed in the past decade and that shift is even more pronounced in young people who aren’t buying cars as often. So instead of creating yet another car showroom, we proposed a new service to Toyota that would provide a useful and delightful experience .
— Rei Inamoto, founding partner at Inamoto & Co

The concept Drive to Go was designed by Inamoto & Co., the innovation company co-founded by former AKQA Global Chief Creative Officer Rei Inamoto. According to AdAge, in Japan owning a car is no longer the must-have status symbol it once was for young people, and Toyota is experimenting with how to evolve and meet the needs of consumers. 

The retail store is aimed to make the process of renting a car super simple, and to ensure that "making a car share service as easy as it is to buy a cup of coffee". 

Some auto brands have already launched car-sharing services including Ford's Go-Drive service, VW's MOIA and BMW's DriveNow, which was first launched in 2014. 

Above: Toyota Drive to Go interior design

Nine pushes new automated TV Ad buying platform

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Nine has built automated advertising platform, 9Galaxy, to allow programmatic trading of TV ads, with the ambition to make TV buying a whole lot easier. Comprehensive data and advanced modelling techniques used will provide transparency to advertisers around the delivery of audiences.

Following the journey of desktop, social and mobile ad transformation, television is beginning to tap into programmatic technologies. Although television ad buying process works rather differently to digital mediums, data-driven automation has taken a different angle in giving brands the opportunity to improve and enhance advertising by targeting the right audience at the right time and at the right place. Digital platforms including Google, Facebook and Snap have taken the plunge into automated advertising giving the power to self-purchase advertising. Nine is offering Marketers and Agencies a 100 percent guaranteed audience delivery on dynamic campaigns via their automated TV buying platform 9Galaxy.

Nine says that the fundamental part about the 9Galaxy's offering is its predictive modelling technology, 9Predict, which allows Nine to forecast the ratings of its linear TV inventory, using big data and advanced modelling techniques through data science and machine learning to improve the accuracy of ratings predictions.

Nine is automating the buying and selling of its television inventory through the platform after its trials with major media brands and agencies. Agencies will still have the power to select spots during prime time and live sports. The new model will ensure a guaranteed delivery off-peak and multi-channelling inventory, eliminating the volatility that exists in media planning and buying, according to Nines Chief Sales Officer, Michael Stephenson.

When you buy 100 ratings from us we will deliver you 100 ratings, completely removing the need for make goods.
— Nines Chief Sales Officer - Michael Stepenson
The future of television is advertising delivered with world-class technology and optimised by audience segment, such as new car buyers or home loan intenders, as well as by age and sex demographics.
— Michael Stephenson

Brands will have the ease of relying on the schedule efficiency through 9Galaxy, delivered alongside the reach of Nine's free-to-air prime-time channel and through live sport. We will continue to see the industry shift with self-service ad-buying playing a vital role in the future of advertising. 

Top 10 biggest advertisers during AFL Grand Final

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The AFL season has wrapped up and the Grand Final scored in 3.694 million viewers across Australia to watch the final kick off between Richmond vs Adelaide. Here are the top 10 biggest campaigns aired during the Grand Final.

1. Bunnings Warehouse - Makita Angle Grinder

Campaign Details

Brand:
Bunnings Warehouse

Categories: Hardware and Supplies

Schedule: 09 Aug 2017 - 01 Oct 2017

Ad Type: Retail

Media Types: Television 

2. Bunnings Warehouse - Timber Raised Garden Bed

Campaign Details

Brand: Bunnings Warehouse

Categories: Hardware and Supplies

Schedule: 30 Sep 2017 - 01 Oct 2017

Ad Type: Retail

Media Types: Television 

3. Woolworths - Fresh Food Kids

Campaign Details

Brand:
Woolworths

Categories: Supermarket

Schedule: 29 Sep 2017 - 04 Oct 2017

Ad Type: Brand

Media Types: Television 

4. Harvey Norman - Winning Deals

Campaign Details

Brand:
Harvey Norman

Categories: Furniture; Retail Distributors

Schedule: 29 Sep 2017 - 03 Oct 2017

Ad Type: Retail

Media Types: Television 

5. Apple - iPhone 8 is Here

Campaign Details

Brand:
Apple

Categories: Electronics

Schedule: 22 Sep 2017 - Current

Ad Type: Brand

Media Types: Television 

6. NAB/AFL - Supporting Football from the Ground Up

Campaign Details

Brand: NAB/AFL

Categories: Banking and Finance; Spor

Ad Type: Brand; Sponsorship

Media Types: Television, Digital 

7. Virgin Australia - Here's To Looking Up

Campaign Details

Brand:
Virgin Australia

Categories: Airlines

Schedule: 30 Sep 2017 - 05 Oct 2017

Ad Type: Brand

Media Types: Television, Newspaper, Digital 

8. Sportsbet - AFL Grand Final

Campaign Details

Brand:
Sportsbet

Categories: Gaming and Gambling

Schedule: 24 Sep 2016 - 30 Sep 2017

Ad Type: Retail

Media Types: Television, Newspaper, Digital 

9. Toyota - Toyota Hybrid Takes You Further

Campaign Details

Brand: Toyota

Categories: Automotive

Schedule: 04 September 2017 - 01 Oct 2017

Ad Type: Brand

Media Types: Television 

10. Carlton - It's That Fresh

Campaign Details

Brand: Carlton

Categories: Alcohol

Schedule: 28 September 2017 - Current

Ad Type: Brand

Media Types: Television

Log in to view impression data on each TV ad spot. BigDatr tracks next-day TV performance data of each campaign aired between any show. 

Virgin repositions with new campaign launch during AFL Grand Final

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Virgin Australia unveils brand new campaign to illustrate the spirit of the airline and its people with play on words, 'Uptimism', which made its grand debut during the AFL Grand Final. 

Virgin is the Official Airline partner of the AFL, and the brand most certainly capitalised on this partnership for the launch of their newest campaign during The Grand Final, to reach the large viewership nationally. The AFL Grand Final is one of the most popular sporting spectacles marked in the Australian calendar, reaching 2.801 million metro viewers and 3.694 million nationwide.

The campaign 'Here's to looking up' is the first Virgin campaign created by DDB Sydney which focuses on 'Uptimism', where the brand introduces new messaging, new tagline and creative work to reposition themselves. The campaign demonstrates the high spirit of the airline and connects with its passengers that share its values. The TVC was shot across Australia featuring people that share the concept of 'optimisim', including rock climber Andrea Hah from Ninja Warriors, 13-year old rising AFL star Jack Peris and GWS Giants player Adam Kennedy. 

This is the first big campaign launch for Inese Kingsmill who joined Virgin as CMO in January and tells AdNews Virgin has been quiet for a while, because it was gearing up for a major rethink about how it positions itself in the market. 
 

One of the things that was important to us, is that ‘We’re the Uptimists’ is the ‘collective we’. It’s our people and the guests who fly with us, who take a positive and optimistic view and share the belief that if we’re positive, then better things happen.
— Inese Kingsmill

In support of the campaign, the Virgin Australia Fan Report was also launched at the Toyota AFL Grand Final, in an Australian-first, which gathered live data on fan behaviour showing how it impacts a teams success. 

We have the ability to draw on live data such as noise levels, fan heart rate and colours in the stadium, tracking one team’s fans versus the other. We are really excited about this innovative tool and it’s just the tip of the iceberg in terms of measuring the influence Uptimism has on Australian culture.”
— Inese Kingsmill

BigDatr has discovered the campaign across Television, Print and is expected to also roll out across digital, social and radio.

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Virgin Australia 'Here's to looking up' newspaper print campaign placement. Source: BigDatr   

Virgin Australia 'Here's to looking up' newspaper print campaign placement. Source: BigDatr 
 

To view how many people have seen this ad during the AFL Grand Final, log in to access BigDatr's Ad Performance tracking tool. 

BigDatr September Marketing News

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YouTube lets advertisers automatically create thousands of different ads at once

YouTube unveils a number of new tools for marketers, to create custom ads, sequence videos and more. The new 'Director Mix' tool can create a huge number of versions tailored to align with a brands target audience based on actions taken on other Google services. The tool is designed to help advertisers reach their audience with relevant messaging, at scale. 
According to Adweek, McDonalds used Youtube's Director Mix to create 77 variations of content from the one campaign. 

Google is introducing a new way for marketers to measure the success of ads on offline sales with Nielsen's Matched Panel Anlaysis. Marketers will have a better understanding of measurement across all their online media.

 
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IKEA launches app to virtually place furniture in home

Brands are innovating and showing off what they can do with augmented reality, with IKEA unveiling latest new VR App, 'IKEA Place', allowing people to virtually place furniture in their home. The new augmented reality app will let customers experiment product variations in their own space with the software showing off the proper scale of furniture so that customers will know if furniture will fit in their home. 

IKEA Place aims to eliminate the hurdle: you can use an off-the-shelf smartphone or tablet and get a reasonably accurate preview. So far, it looks like it’s only available in the US. Watch how IKEA Place VR App works.

 
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Facebook users can view 'Recent Ad Activity'

Facebook users can revisit ads they have interacted with, after the social network’s latest feature rollout ‘Recent Ad Activity’. According to TechCrunch, the feature has been fully rolled out in the US. Recent Ad Activity will show the last three months of ads that users interacted with including, clicked, liked, commented or shared with a separate tab for saved ads.

The new added feature could help businesses turn up sales, with customers clicking through an old ad and make a purchase or take an action later. With recent ad activity, those users might just come back to Facebook, click through the ad again and give Facebook data it can use to convince advertisers to spend more.

 
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oOh! media uses facial mapping to detect mood for Nutella

Depending on your mood and facial expressions, will determine the advertising creative pedestrians will see for Nutella's latest campaign across Australia and New Zealand in an advertising first. 

The out of home advertising uses facial mapping technology using a Kinect camera built into oOh! media fully interactive EXCITE panels, that will determine when a shopper is engaged with the panel is happy, inspired or grumpy and display an ad for the range of mood labelled Nutella jars.

 
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Instagram monthly advertisers double reaching 2 million

Instagram has hit two million monthly active advertisers worldwide. The photo sharing social app has doubled its advertisers in six months and increased from one million in March 2017. According to Adnews, the top verticles using Instagram as an advertising platform are eCommerce, consumer packaged goods, retail, entertainment and media and gaming.

 
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Ford uses hologram goggles to design cars

Ford designers are using 3D goggles to virtually picture an entire car to speed up the design process for new vehicles. Ford has partnered with Microsoft HoloLens technology to bring the virtual design to life. 

HoloLens mixed reality goggles allow designers to quickly change the size, shape, and texture of different design elements without spending weeks or even months working up a new clay model. The powerful system will be an integral part of creating future vehicles. 

 
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Alibaba introduces 'Smile to pay' facial recognition

E-commerce and online manufacturer giant, Alibaba collaborates with KFC to unveil 'Smile to Pay' facial recognition in Hangzhou, China where the company's global HQ is located. The latest technology service allows customers to process their payment by simply flashing a smile once their order has been placed at the fast-food restaurant. Read More

 
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Movements across Media, Marketing and Advertising 

  • Clemenger BBDO Melbourne announces Gayle While as Deputy CEO and Simon Lamplough as Managing Director.
  • DDB Sydney promotes Nicole Taylor to CEO after three years in the managing director role. 
  • Ricky Chanana exits Maxus for News Corp's video ad tech company Unruly as Managing Director of Australia and new Zealand. 

Is 'rentvesting' the new property buyers 'Australian Dream'?

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When we talk about the great Australian dream, for many, we imagined owning a home somewhere in the suburbs sitting on a quarter acre block. However, the housing affordability crisis in Australia is forcing first home buyers to take extraordinary measures to either purchase their home a long distance out from the city or settle for a smaller property such as a unit, apartment or if you’re lucky a townhouse. Today, the great Australian dream is unique to the individual. For some the dream of owning a backyard seems unachievable, while for other Aussie buyers, typically those in Gen Y who are not willing to sacrifice their lifestyle, opting to ‘rentvest’ to get a foothold into the property market is the ideal pathway.

As the great Australian dream slowly vanishes for some, there has been a definite shift in mind-set when purchasing a home among younger Australians. This is reflective of inner-urban apartment living being promoted as an alternative urban trend, as it offers closer proximity to inner city social and employment opportunities. In addition, the tech-savvy and urbanised younger buyers are seeking a different arrangement, location, lifestyle and style to previous generations.  

New Apartment Project Launches by State

New Apartment Project Launches by State (Source: BigDatr)

New Apartment Project Launches by State (Source: BigDatr)

With the combination of rising property prices and changes in buyer behaviour, the market has reacted positively to a radical surge in the number of people embracing apartment living. Victoria has been popular for new apartment projects over the last seven months. With five of the top ten suburbs Australia wide, the inner mixed zone of Melbourne has stood out for new apartment projects. The recent boom of project launches in Australia indicates a change in property buyer behaviour and the one important driver being lifestyle.

Click on the interactive map above which shows us that advertising has been prevalent in the major cities across the country, with Melbourne and Sydney showing a greater spread of suburban apartment projects. (Source: BigDatr)

While lifestyle and affordability are primary influencers for most buyers, to locate a property that incorporates both is becoming more difficult for first home buyers looking to break into the market. Due to the growing housing affordability crisis, some are choosing to ‘rentvest’, making their first property purchase an investment while renting themselves in any location they wish. This is a smart purchasing decision as it allows the buyer to get a foothold into the property market sooner rather than later. Consequently, with the increase in ‘rentvesters’, locations with strong rental opportunities are more attractive than ever before.

Commonwealth Bank's pathway to reaching the property dream with 'Rent-vesting'

Top 10 Suburbs Australia wide with New Apartment projects

Top 10 Suburbs Australia wide with New Apartment project (Source: BigDatr)

Top 10 Suburbs Australia wide with New Apartment project (Source: BigDatr)

Overall Australians looking to buy property are being forced to be more creative in their purchasing decisions and saving strategies. According to Canstar, a survey from Mortgage Choice indicates that buyers are making lifestyle sacrifices to buy property. The majority of people (78.1%) are cutting back on day-to-day spending to achieve their property investment goals, while not taking holidays is the second lifestyle aspect being sacrificed at 55.4% of investors.

Other aspects of investors lifestyles being sacrificed include:

  • Delaying the purchase of a vehicle 38.7%

  • Taking on an additional job 20%

  • Changing jobs for higher income 18.4%

  • Delaying having children 10.8%

  • Moving back in/staying with your parents or in-laws to save money 8.6%

  • Moving to cheaper shared accommodation beforehand to save 8.2%

  • Other 1%
     

Australia's skyrocketing property prices is causing first home buyers to take a longer route to home ownership are are being forced to rethink their property buying strategy, with the option to rentvest presents both choice and flexibility for buyers.

Alibaba introduces 'Smile to pay' facial recognition, Apple to follow suit?

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E-commerce and online manufacturer giant, Alibaba collaborates with KFC to unveil 'Smile to Pay' facial recognition in Hangzhou, China where the company's global HQ is located. The latest technology service allows customers to process their payment by simply flashing a smile once their order has been placed at the fast-food restaurant. 

Alibaba's subsidiary, Ant Financial, behind the new facial recognition payment system aims to revolutionise offline retail spaces through innovative technology. 'Smile to Pay' only takes two seconds to scan a person's face using 3D camera and a "live-ness detection algorithm" to fight fraud and guarantee a user's identity. The algorithm can detect shadows and additional features that can only come from living humans therefore automatically blocking photos and videos with additional mobile phone verification to "further ensure the security of transactions", Ant Financial says. 

“While Smile to Pay provides convenience for users like never before, we have always placed security at the core of this technology,”
— Jidong Chen, Ant Financial's director of biometric identification technology.

Watch as Alipay's new technology scans hundreds of feature points on your face to make payments easier and more secure.

We are moving towards a cashless society where digital payments are evolving and we are quickly moving away from carrying a wallet and less in hard cash, relying on our smartphones for making payments. Alipays breakthrough in facial recognition technology means that customers won't need to pull out their wallets - or even smartphones. The technology is available to customers registered to the Alipay app - the mobile and online payment platform established in Hangzhou by Alibaba's founder Jack Ma. The launch sits in line with Yum China's plans to attract younger generation of customers. 

Facial recognition is expected to be added to the new iPhone 8 according to Bloomberg reports, which will include sensors to help recognise the face of owners of the iPhone 8. Other brands including Samsung have introduced face and eye recognition however they have been blighted by an inability to recognise quickly, as for Apple's "industry first" allowing users to authenticate payments using facial recognition, which we can assume will be linked with Apple Pay. 

Apple iPhone 8 3D facial recognition sensor to unlock phone and make payments (Source: BloombergTechnology)

Apple iPhone 8 3D facial recognition sensor to unlock phone and make payments (Source: BloombergTechnology)

BigDatr August Marketing News

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CBS to buy Network Ten

US-based giant media broadcaster CBS Corporation has agreed to buy Network Ten from administrators KordaMentha. CBS Corporation has entered a binding transaction document to purchase the network and assets of Ten, which means billionaires Lachlan Murdoch and Bruce Gordan have failed in their attempt to take control. CEO of Ten, Paul Anderson says "CBS and Ten have had a strong relationship for a number of years. We are very excited about further developing that relationship with CBS as an owner and strength that they will provide to the company at this critical time."

 
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KFC Creates VR Escape Room

KFC launches “The Hard Way”, a virtual Escape Room that traps players in a secret haunted lodge of Colonel Sanders until they can fry its Original Recipe of wings and thighs. The spooky stunt aims to train new employees to give them a better feel for the brand’s personality challenging staff to master the five key steps in cooking - inspecting, rinsing, breading, racking and pressure frying the chicken. George Felix, KFC’s U.S. director of advertising says they wanted to create a fun and engaging way to highlight the heritage behind its chicken recipe, using gamification and immersive participation to make it more memorable.

Watch KFC Escape Room video play through

 
KFC The Hard Way VR
 

First 'No' Campaign to same-sex marriage

The Coalition for Marriage has launched its first national TV campaign encouraging parents to vote against same-sex marriage, ‘Parents have lost their right to choose’. The 30-second ad spot features three mothers highlighting their concerns about how the law changes will affect what is taught and promoted in schools. The campaign has caused immediate backlash over social media. Bill Shorten has commented on the campaign saying the ad is “offensive and hurtful to LGBTI Australians and their families.”

Watch Coalition’s for Marriage Campaign

 
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'Yes' campaign's response to 'No' Ad

The controversial 'No' to same sex marriage campaign has fuelled a timely response by The Equality Campaign releasing it's 'Yes' campaign which launched last night. The TV spot features prominent Dr Kerryn Phelps responding back to the 'No' campaign, "Over the coming weeks we'll be hearing a lot about whether our family and friends who are gay and lesbian can get married," and continues " Sadly, some are trying to mislead us, like this ad does, by saying marriage equality will have a negative impact, including on young people".

A voluntary postal vote to legalise same-sex marriage will be held next month.

Watch 'Yes' campaign TV spot 

 
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Coca-Cola brings world's first 3D robotic billboard

Coca-Cola introduces the world’s first robotic sign, giving billboards a spectacular three-dimensional look in New York Times Square. The iconic beverage brings the brand to life with its six-story 3D digital billboard design which uses 1,760 LED screens, moving independently of one another with programmed choreography creating a multi-sensory experience for its commuters. Golden's Display Devices partnered with Coca-Cola to deliver a pioneering concept in out-of-home advertising in the hopes to catch people's attention and engage with the brand's message for a longer period.

Take a look at Coca-Cola’s Robotic Billboard

 
 

Snapchat lets advertisers control where content appears

Snapchat now allows advertisers to manually control where their ads appear within the social sharing app to avoid experiencing ads appearing next to extremist content, like YouTube, Twitter and Facebook all dealing with the same safety concerns. Advertisers are demanding more transparency into where their ads are running, with self-buy social sharing platform letting publishers choose to place ads between people's stories or only within the stories and shows produced by snapchat and media companies working. 

 
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Facebook pages sharing fake news will be blocked from advertising


Facebook is flooded with fake news and viral hoaxes, and the social network is taking action to help remove the spread of fabricated stories. Facebook is now blocking publishers from buying advertising if they regularly share fake news. The social network was criticised last year for helping spread fake/false news. Facebook says misinofrmation is harmful, and calls out pages who spread fake news for making the world "less informed". 

 
Image source: Techcrunch

Image source: Techcrunch

 

Movements across Media, Marketing and Advertising
 

  • Nissan Australia announces new CEO Stephen Lester after departure of Managing Director and CEO Richard Emery. 
     
  • Honda Motor Co has a new Managing Director and CEO, Hiroyuki Shimizu. Hiroyuki was previously Director and Senior Vice president of Honda India and has taken over the reigns in Australia from Managing Director and CEO Noriyuki Takakura. 
     
  • Paul Everson promoted from General Manager to Managing Director after the departure of current Managing Director Jenny Willits.  
     
  • Clemenger BBDO Melbourne has appointed Alexandra Johnson as General Manger of NAB's account.
     
  • The Monkeys has announced Paul McMillan as CEO of the ad agency. Paul is currently Managing director of Clemenger BBDO Melbourne. Clemenger BBDO's Planning Director Michael Derepas will also be joining The Monkeys.