Vote For Your Favourite 2017 Ad - BigDatr's People's Choice

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We’ve waved goodbye to 2017, and it's time to look over some of our favourite ads launched throughout last year. We have put together a collection of campaigns that we can't get enough of for BigDatr’s yearly ad wrap up. BigDatr’s Campaign Library lets you follow the journey of any campaign from when it first launches to when it becomes inactive with valuable insights about the ad spot.  

Which is your favourite? Place your vote


Hungry Jack's - Keeping It Real

Hungry Jack's 60 second TV campaign 'Keeping It Real' is inspired by Australian action films. The campaign created by Clemenger BBDO Sydney shows a man receiving a mystery call from his burger phone instructing him to "look at the plate in front of you, are you seriously going to eat that?" The campaign ran through TV, outdoor, digital, social and in-store. 

 

Toyota - Kluger Built for Families
 

The 30 second ad spot created by Saatchi & Saatchi launched the new look Kluger, titled "Built for Families". The humorous TVC demonstrates that the new-look Kluger has both function and form, delivering all the space and features a family needs from a modern SUV as well as the style and looks to match.

 

AFL - I'd Like To See That

The ad poses as a spin-off from Men's AFL ad spot back in 1994 using the tagline 'I'd Like To See That', which harnesses the heritage of AFL and aims to draw on the legacy of the sport. The ad features Chris Hemsworth playing Marcus Bontempelli as known as 'The Bont' in the campaign created by Cummins&Partners. 

 

AAMI - Gran Flat

AAMI’s Gran Flat campaign created by Oglivy Melbourne, stick to its theme of ‘Not very insurancey' showcasing a family, who are preparing their home replacement cover, consider what life would be like if they didn’t have the insurance to cover the granny flat. The ad spot then takes us into the minds of the families imagination of an uncontrollable 'Gran' opening a dance club in their garage, taking over the television and drinking beer.  

 

KFC - Shut Up & Take My Money
 

KFC celebrates its value deals that are "too good to be true" in their TV spot "Shut Up & Take My Money" by Oglivy Sydney. The spot showcases a university janitor playfully teasing a class of students with KFC's special deals of $2.50 chips and gravy from KFC. 

 

AAMI - #HerToHero
 

AAMI launches its 'Her to Hero' campaign to salute inspirational and rising stars to show their support of the launch of AFL Women's league. The campaign was launched to celebrate International Women's Day and saluting the new stars on the team. AAMI are encouraging women to kick goals!

 

Toyota - Luxury That Goes Anywhere.

Toyota's campaign 'Luxury That Goes Anywhere' created by Saatchi & Saatchi Sydney promotes their all-new Toyota Prado. The TV spot showcases the large SUV as luxury no longer has a fixed address. Whether it's conquering the steepest mountains or navigating the roughest landscapes, absolute luxury can now go anywhere. The campaign has been running through Print, Television, Digital, Social and Outdoor. 

 

Volkswagen - We Make The Future Real

Volkswagen promotes the brands popular Golf vehicle via DDB Sydney, that takes us back to our child hood dreams of what we imagined the future might look like. The TV spot centres around the global Volkswagen framework "We Make The Future Real", celebrating the auto brand's innovative and industry-leading technology. 

 

Meat and Livestock Australia - Celebrate Australia with a Lamb BBQ

The TV spot begins on the prisitne Australian coastline - as the nation's first people search for the perfect spot to fire up a barbie, it doesn't take long for other revellers to join the hosts. Every arrival, from the European settlers to the most recent Australian migrands, is welcomed to the barbeque, each bringing their own dish and flavour to the celebrations. 

 

Arnott's - Santa's Big Night

Arnott's Christmas campaign tells a Christmas tale putting a modern twist on the tradition of leaving a biscuit out for Santa to help him get through the busiest night of the year. The campaign will run throughout the holiday season across TV, digital, social and OOH. 

As part of the campaign, Arnott's has re-branded the popular Scotch Finger product as 'Santa's Biscuits', encouraging children to take part. 

ALDI Australia - We Only Pick The Best

ALDI's 30-second TVC, 'We Only Pick The Best' created by BMF tells customers not to waste their time in supermarkets. The ad features a man in the pasta sauce isle, with time passing, the man ages and the ad reminds shoppers not to "waste your like in the sauce isle" because "unlike other supermarkets, Aldi only stocks the best."

Coles, Woolworths and Aldi - Christmas Comparison

ChristmasSupermarket.jpg

ColesWoolworths and Aldi are battling it out, with Coles still dominating the Supermarket sector in advertising activity based on the number of ad spots.  

Between October and December, the most active 'Christmascampaign is Coles, 'What We Love About Christmas' with a 14.59% share of advertising activity followed by Woolworths 'Share The Spirit of Christmas' campaign with a 9.86% of advertising activity and Aldi's 'More The Merrier Campaign' with a 7.14% distribution of ad spots in the Supermarket category. 

Above: Distribution of Supermarkets Coles, Woolworths and Aldi advertising spot activity. Source: BigDatr Spot Monitoring

Above: Distribution of Supermarkets Coles, Woolworths and Aldi advertising spot activity. Source: BigDatr Spot Monitoring

Above: Most active campaigns running between Nov 1 - 19 Dec 2017 for Supermarkets. 'What we love about Christmas' campaign run by Coles has the largest share of advertising activity of 14.59%. Source: BigDatr Spot Monitoring

Above: Most active campaigns running between Nov 1 - 19 Dec 2017 for Supermarkets. 'What we love about Christmas' campaign run by Coles has the largest share of advertising activity of 14.59%. Source: BigDatr Spot Monitoring

Woolworths - Share the Spirit of Christmas

Woolworths launches its 2017 Christmas campaign created by Saatchi & Saatchi featuring Australian families from different cultures coming together to enjoy the magic of the season over food. 

The campaign shares Woolies fresh produce featuring the typical Aussie summer and Christmas favourites including pavlovas, cherries, mangoes, pudding and more via their integrated marketing campaigns, 'Share the Spirit of Christmas'. 

Above: Woolworths 'Share the Spirit of Christmas' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Above: Woolworths 'Share the Spirit of Christmas' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Campaign Details:

Schedule: 10 Nov - Current

Ad Type: Brand and Retail

Media Type: Television, Digital, Out of Home, Radio

 

ALDI Australia - The More The Merrier

ALDI's 90 second TVC, 'The More The Merrier' campaign tells a story of Doug's fixation with winning a legendary knock in a game of backyard Christmas lasting across 40 years. It then introduces the tagline of the campaign, 'The More the Merrier' and shows the crowd building in a bid to celebrate drop-ins and tag-alongs at Christmas. 

Above: Aldi's 'The More The Merrier' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Above: Aldi's 'The More The Merrier' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Campaign Details:

Schedule: 08 Nov - Current

Ad Type: Brand and Retail

Media Type: Television, Digital, Radio

 

Coles - What We Love About Christmas

The Coles Christmas ad shares what Australians love during Christmas in the 30 second TVC. The spot shows an extended family sharing what their favourite thing is about Christmas. Supporting the Christmas season push, Celebrity chef and brand ambassador Curtis Stone features in the ad. 

Above: Coles 'What We Love About Christmas' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Above: Coles 'What We Love About Christmas' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Campaign Details:

Schedule: 08 Nov - Current

Ad Type: Brand and Retail

Media Type: Television, Digital, Radio

Christmas Campaigns 2017

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It's that exciting time of the year again with the holiday season rush of festive campaigns centred around Christmas. Here are just a few of the many Christmas themed campaigns launched in the lead up to Christmas 2017. 

Amazon - Give a Little Bit

Amazon's global Christmas campaign showcases the retailer's iconic packaging with their renowned smiling logos, shown travelling around the globe as the boxes reach it's recipient. The ad created by Lucky Generals, shows Amazon logo turn into animated mouths, singing along to a cover version of Roger Hodgson's "Give a Little Bit". 

 

Lego - #MozTheMonster

Lego's Christmas campaign created by CHE Proximity narrates a story of Santa Claus being thrown far away from his home, which causes mayhem in the North Pole. The campaign is running across TV, digital, out-of-home, social and in-store channels. 

Kyra Bartley the director of the ad says;

"Bringing this Lego Christmas story to life in stop motion was such a dream brief. It took over 100 hours of animation, shot over 9 days, and around 12,000 Lego pieces from 9 different sets to build featuring 13 different characters (plus one popping reindeer)."

 

Arnott's - Santa's Big Night

Arnott's Christmas campaign tells a Christmas tale putting a modern twist on the tradition of leaving a biscuit out for Santa to help him get through the busiest night of the year. The campaign will run throughout the holiday season across TV, digital, social and OOH. 

Chief creative officer, TKT Sydney:
"Leaving a bicky or two out for Santa is a lovely Christmas ritual, and strangely one Arnott's hadn't talked about before. In their first Christmas ad, we wanted to do it justice. For an old fella, Santa works pretty hard on Christmas eve, so a bicky might just make his night."

As part of the campaign, Arnott's has re-branded the popular Scotch Finger product as 'Santa's Biscuits', encouraging children to take part. 

 

Officeworks - 'What If'

Australian stationary supplier and retailer, Officeworks launches its 2017 Christmas campaign asking Australians to think about the possibilities in gift giving to loved ones this festive season in the 30-second spot.  The campaign shows a large family  unwrapping presents such as a camera for new 'point of view', an art set to 'open the mind' and a Fitbit to 'believe anything is possible.'.

 

Australia Post - This Is Christmas

Australia Post uses real footage of families opening presents on Christmas Day to promote the postal delivery service, created by Y&R and Truce Melbourne in the 30 second TVC. The ad focuses on building-up preparations for the festive season showing that the delivery service plays an integral role in making delivery and collection services easier. The TVC features children opening gifts with brothers hugging each other along with Australia Post delivering parcels.

Australia Post new integrated Christmas campaign runs across TV, outdoor, digital and social channels via Y&R Melbourne. 

 

Woolworths - Share the Spirit of Christmas

Woolworths launches its 2017 Christmas campaign created by Saatchi & Saatchi featuring Australian families from different cultures coming together to enjoy the magic of the season over food. 

The campaign shares Woolies fresh produce featuring the typical Aussie summer and Christmas favourites including pavlovas, cherries, mangoes, pudding and more via their integrated marketing campaigns, 'Share the Spirit of Christmas'. 

 

ALDI Australia - The More The Merrier

ALDI's 90 second TVC, 'The More The Merrier' campaign tells a story of Doug's fixation with winning a legendary knock in a game of backyard Christmas lasting across 40 years. It then introduces the tagline of the campaign, 'The More the Merrier' and shows the crowd building in a bid to celebrate drop-ins and tag-alongs at Christmas. 

 

Coles - What We Love About Christmas

The Coles Christmas ad shares what Australians love during Christmas in the 30 second TVC. The spot shows an extended family sharing what their favourite thing is about Christmas. Supporting the Christmas season push, Celebrity chef and brand ambassador Curtis Stone features in the ad. 

BigDatr November Marketing News

Image Source: Perthnow

Image Source: Perthnow

Launch of Amazon leads Woolies to open more 'Dark Stores'

 

Woolworths is ramping up its defence strategy with the release of up to four new “dark stores” which will be closed to customers, purely set up for online orders used to pack and ship items as the supermarket prepares to battle it out with Amazon Australia. Amazon soft-launched into the Australian market last Thursday and aimed to debut its full-service in time for Black Friday, US biggest sale day. “Dark stores” are designed for Woolworths employees to pack and ship online orders directly from the warehouse. 

Woolworths Chairman Gordan Cairns told investors at Woolworths AGM, that it was vital for the grocery chain to rapidly improve the online efficiency, directly competing with Amazon. Read More

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Major brands freeze YouTube ads over videos exploiting children

 

Global brands are freezing their YouTube and Google advertising after ads were positioned alongside videos paedophiles exploited accompanied by obscene comments. Among the big brands include Mars, Cadbury, Deutsche Bank and Adidas who have suspended their advertising on YouTube.

YouTube has removed more than 270 accounts and over 150,000 videos from its video viewing platform, plus they have switched off commenting on 625,000 videos targeted by child predators, according to Vice News

Youtube said in a statement, “There shouldn't be any ads running on this content, and we are working urgently to fix this”.

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Snap launches 'Promoted Stories' and 'AR Trial' for advertisers

Snapchat is giving advertisers the opportunity to push their stories to more users, with the launch of 'Promoted Stories' and a new 'AR Trial' ads program. 

Promoted Stories stitches together multiple Snaps into a longer slideshows which is openable from a tile on the Stories page. The Augmented Reality Trial ads let users play with an AR version of a product overlaid around their surroundings. 

BMW is the first brand to use Snapchats new AR augmented trial Lens. BMW's AR Trial will let users place its new vehicle in an augmented view of the space around them with the functionality to change its colour, walk around it as if the vehicle were placed right in front of them. 

 
Snapchat's new AR Trial Ads let's users play with products in augmented world. Image source: Techcrunch

Snapchat's new AR Trial Ads let's users play with products in augmented world. Image source: Techcrunch

Coca-Cola partners with Salvation Army to bring Christmas Truck to Australia

 

The iconic Coca-Cola Christmas truck makes its way to Australia for the very first time. Coke has partnered with Salvation Army to bring more than 580 people from Coke and The Salvos, celebrity guests and volunteers to three areas. The truck is recognised as an international holiday icon, first launched in the late 90's. 

The truck has sparked controversy among Australian Parents Voice with a petition taking stance against promoting unhealthy sugary products for children. 
"The Coke Christmas truck is stealth marketing aimed at Australian kids, and we're not buying it." change.org page says. 

At this stage, the petition has collected under 1000 signatures.

 
 

Audi's Nightmare of Christmas Shopping Ad

 

That busy time of the year is upon us, and Audi paints a familiar scenario of drivers competing over the last parking spot at a shopping mall, which is common during the Christmas period.

In Audi's campaign spot, it becomes a dramatic car chase between two dads who are determined to get that car spot. The two vehicles featured in the ad are Audi's 2018 RS 7 and RS 3 Sport, accompanied by 'Carol of the Bells' as music choice.

Click here to view Audi's Parking Lot Ad.

 

Reddit updates self-serve ad-buying tool

 

Reddit’s self-serve ad-buying tool will give more detailed insights into how campaigns are working. Advertisers will get a better understanding of who saw their ad and how many of those people ended up on a brand’s site, even if they didn’t click on an ad. According to Marketing Land, Reddit announced that it will officially update it’s self-buying ad-buying tool to provide more granular campaign reporting.  The reporting however, does not tell advertisers where exactly their ads appear on the site, and neither does it allow brands to specify which Subreddits are allowed to feature their ads.

The conversion tracking is limited at this stage, unlike other platforms that provide a conversion tracking, such as Facebook, Google, LinkedIn, Snapchat and Twitter.

 
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Heinz Beanz ad banned after comparing to protein shake

A Heinz baked beans ad in the UK has been banned for suggesting that the beans has the same nutrition as a protein shake. The TV spot shows the can of Heinz baked beans, with supporting text, "High in protein, High in Fibre. Low in Fat."
ASA decided that viewers would interpret the script of the ad implying that Heinz Beanz has as much protein, fiber and fat as a protein shake. The ad breached the BCAP code and was ordered to not be shown again. Heinz are working on ammending the ad and planning on brining the ad back on TV February next year.

 
Heinz Beanz Ad

Click here to preview Heinz Beans Ad

Movements in Media, Marketing and Advertising

  • Bauer Xcel Media Managing Director, Christian Fricke resigns after less than 18 months in the role. 
     
  • Andy Cairns joins M&C Saatchi Melbourne as the new Managing Director after the departure of David Dahan.
     
  • General Manager of M&C Saatchi, Mim Haysom has resigned from the agency after two years in the role. 
     
  • WooliesX Head of eCommerce Marketing, newly appointed Nicole McInnes
     
  • Founder and CEO of punters.com.au, Luc Pettett departs the News Corp-owned company after nine years. 
     
  • Michael Pooley is appointed PPR CEO for Australia and New Zealand. 
     
  • Greg Hughes resigns his position as CEO of Dendy Icon Group after joining the company 11 years ago. 

 

 

 

    Launch of Amazon leads Woolies to open more 'Dark Stores'

    Image source: ABC 

    Image source: ABC 

    Woolworths is ramping up its defence strategy with the release of up to four new “dark stores” which will be closed to customers, purely set up for online orders used to pack and ship items as the supermarket prepares to battle it out with Amazon Australia. Amazon soft-launched into the Australian market last Thursday and aimed to debut its full-service in time for Black Friday, US biggest sale day. “Dark stores” are designed for Woolworths employees to pack and ship online orders directly from the warehouse. Woolies currently has one dark store and will be opening a further two in Melbourne and Sydney early next year.

    Woolworths Chairman Gordan Cairns told investors at Woolworths AGM, that it was vital for the grocery chain to rapidly improve the online efficiency, directly competing with Amazon.

    Woolworths ramps up its online grocery to fight against Amazon. Photo: Louie Douvis

    Woolworths ramps up its online grocery to fight against Amazon. Photo: Louie Douvis

    We want to be obsessive about our customers, their needs and how we serve them better. If we do not, we will lose out to those who do, like Amazon.
    — Woolworths Chairman, Gordan Cairns

    What does the arrival of Amazon mean for local retailers?


    The arrival of Amazon will serve as the biggest shake-up for large retailers such as Coles, Harvey Norman, JB HI-Fi, David Jones and eBay to name a few. According to ABC news, the following factors are set to change the face of Australian shopping.

    • Big retailers will bear the effect of Amazon's move

    • Smaller businesses could see some benefits

    • Price war to come
       

    Some of these bigger retailers may struggle in finding themselves undifferentiated in brand, heavily focused on a low cost model instead, while some brands have built their brand on differentiation and unique values which makes up the heart of the brand. Examples of brands include, Mecca Cosmetics, Kikki K and T2 that have invested in building value-based products and brand to keep loyal customers who aren't price-driven, rather product range has evolved. 

    Depending on how the retailer has positioned themselves in the market, will impact a brands position with the arrival of Amazon in Australia, focusing on more brand and customer engagement. 

    Woolworths share price is currently sitting at $26.27 AUD (28/11/2017) .


     

    Melbourne Cup's Biggest Advertisers

    Image source: SBS

    Image source: SBS

    Australia's most prestigious annual race that stops the nation, the Melbourne Cup pulls in lowest TV broadcast audience from previous years of 1.797m metro viewers, down 189,000 from last year's 1.986m. However the number of online streaming audience raced to a record high. Melbourne had the highest viewership of 849,000 followed by Sydney 377,000 according to OzTAM's ratings which also don't account for those who watched the race outside of home. 

    Melbourne Cup Day is the largest gambling day of the year, and we've taken a look at the biggest industry and brand advertisers during the 2017 Melbourne Cup. Hardware and Supplies ranked as the highest industry advertisers followed by the Automotive industry. On Melbourne Cup Day, the Gaming and Gambling industry had a total of 74 ad spots, all placed by TAB including campaigns Proudly Made For Punters, We Love A Bet and Multiply The One.

    Melbourne Cup Biggest Industry Advertisers (2017)

    The Melbourne Cup 2017 - Biggest industry advertiser's on TV (Data represented is for ads running during Melbourne Cup Day only and for only industries BigDatr monitors)

    TAB Campaign - 'Proudly Made For Punters'

     

    Most Promoted Brands during Melbourne Cup (2017)

    The Melbourne Cup 2017 most promoted brands on TV (Data represented is for ads running during Melbourne Cup Day only and for only industries BigDatr monitors)

    Lexus campaign 'Experience Amazing' ranked in as the biggest campaign aired during the Melbourne Cup with a total count of 89 ad spots. Beverages brand Schweppes ranked in second with a total of 75 spots for their 'Schweppervescence Let It Out' campaign. 

    Most Promoted Campaigns during Melbourne Cup

    Lexus - Experience Amazing

    Schweppes Schweppervescence Let It Out

    Maui Jim - Colour, Clarity, Detail

    McDonald's - Gourmet Creations


    Bunnings Warehouse/Seasol/Powerfeed - Beautiful Brighter Better Gardens

    *Disclaimer - Data represented is for ads running during the Melbourne Cup Day only and for only industries BigDatr monitors. Click here to view a full list of industries BigDatr currently tracks.

    To view the actual TARPs & Impressions of each ad spot, please login or request access here.

     

    The Bachelorette finale biggest advertisers

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    Image source: The Bachelorette Australia - Channel 10

    The season finale of the Bachelorette pulled in 2.2 million viewers Australia-wide who tuned in to watch Sophie Monk hand out her final rose. The finale was a huge victory for Ten network, with the episode being the most watched Bachelorette episode in the history of Ten. The episode pulled in its biggest audience in more than a year, pulling in 1.64m metro viewers and 2.2m nationally. 

    Using BigDatr's trend analysis, we have taken a closer look at the biggest industry spenders throughout The Bachelorette 2017. Within the industries BigDatr monitors, Personal Care ranked in first as the largest spenders in advertising. Swisse's campaign 'Discover Real Beauty Inside and Out' had the most number of TV spots within Personal Care. The Automotive industry was the second biggest spenders in advertising with Mitsubishi's 'Built For Owning The City', promoting its ASX SUV ranking as the highest car brand advertising throughout the show. We've put together the top 15 industry spenders during the entire season of The Bachelorette 2017 using BigDatr's industry data. 

    The Bachelorette 2017 - Top 15 Industries

    The Bachelorette 2017 - Biggest industry advertisers (Top 15 industries for the entire season)

    The Bachelorette 2017 - Season's Biggest Advertiser's

    The Bachelorette 2017 most advertised brands (Top 10 brands for the entire season)

    As the entire season wrapped up, Mitsubishis 'Built For Owning The City' was the largest campaign with a total of 218 ad spots followed by Dailies campaign 'They Feel Like I'm Wearing Nothing', with 137 ad spots. Taking a look at advertising spots during the season finale, Mitsubishi had the most number of ad spots ranked as the most advertised brand along with Underworks and Coles.

    The Bachelorette 2017 - Season Finale Biggest Advertiser's

    Most advertised brands during the season finale of The Bachelorette

    Most advertised campaigns during the Bachelorette Finale:

     

    1. Mitsubishi - Built For Owning The City

    2. Coles Spend $200 at Coles

    3. Fitbit Ionic

    4. Dailies - They Feel Like I'm Wearing Nothing

    5. One Night in Mexico - A Fresh New Take On Mexican

    6. Maybelline - Fit Me! Matte Poreless Foundation and Master Strobing Stick

    7. Underworks

    *Disclaimer - Data represented only includes industries BigDatr monitors. Click here to view a full list of industries BigDatr currently tracks.

    To view the actual TARPs & Impressions of each ad spot, please login or request access here.

    Toyota unveils new car-sharing cafe in Japan

    Drive to Go by Toyota showroom

    Drive to Go by Toyota showroom

    Toyota has introduced a new retail concept 'Drive to Go', enticing the younger generation that aren't ready to commit purchasing a car and instead offering them a new car-sharing service located in Nagoya, Japan, near Toyota's headquarters. 

    Toyota's store Drive to Go scheme introduces a part trendy cafe and part car-sharing service, offering people the opportunity to rent a Toyota vehicle at affordable prices. The car industry is changing, with an increase in car sharing, car-pooling and ride-sharing services, such as Uber which is changing the way younger people view car ownership. The growth of people living in cities is causing a shift away from owning a vehicle, with brands strategising and reacting to the changing landscape of the industry in order to connect with the younger demographic. Toyota's aim is to simplify the process of car-sharing with a concept store that incorporates an enjoyable experience appealing to younger drivers. 

    The consumer car buying habit has drastically changed in the past decade and that shift is even more pronounced in young people who aren’t buying cars as often. So instead of creating yet another car showroom, we proposed a new service to Toyota that would provide a useful and delightful experience .
    — Rei Inamoto, founding partner at Inamoto & Co

    The concept Drive to Go was designed by Inamoto & Co., the innovation company co-founded by former AKQA Global Chief Creative Officer Rei Inamoto. According to AdAge, in Japan owning a car is no longer the must-have status symbol it once was for young people, and Toyota is experimenting with how to evolve and meet the needs of consumers. 

    The retail store is aimed to make the process of renting a car super simple, and to ensure that "making a car share service as easy as it is to buy a cup of coffee". 

    Some auto brands have already launched car-sharing services including Ford's Go-Drive service, VW's MOIA and BMW's DriveNow, which was first launched in 2014. 

    Above: Toyota Drive to Go interior design

    Nine pushes new automated TV Ad buying platform

    Screen Shot 2017-10-13 at 1.06.00 pm.png

    Nine has built automated advertising platform, 9Galaxy, to allow programmatic trading of TV ads, with the ambition to make TV buying a whole lot easier. Comprehensive data and advanced modelling techniques used will provide transparency to advertisers around the delivery of audiences.

    Following the journey of desktop, social and mobile ad transformation, television is beginning to tap into programmatic technologies. Although television ad buying process works rather differently to digital mediums, data-driven automation has taken a different angle in giving brands the opportunity to improve and enhance advertising by targeting the right audience at the right time and at the right place. Digital platforms including Google, Facebook and Snap have taken the plunge into automated advertising giving the power to self-purchase advertising. Nine is offering Marketers and Agencies a 100 percent guaranteed audience delivery on dynamic campaigns via their automated TV buying platform 9Galaxy.

    Nine says that the fundamental part about the 9Galaxy's offering is its predictive modelling technology, 9Predict, which allows Nine to forecast the ratings of its linear TV inventory, using big data and advanced modelling techniques through data science and machine learning to improve the accuracy of ratings predictions.

    Nine is automating the buying and selling of its television inventory through the platform after its trials with major media brands and agencies. Agencies will still have the power to select spots during prime time and live sports. The new model will ensure a guaranteed delivery off-peak and multi-channelling inventory, eliminating the volatility that exists in media planning and buying, according to Nines Chief Sales Officer, Michael Stephenson.

    When you buy 100 ratings from us we will deliver you 100 ratings, completely removing the need for make goods.
    — Nines Chief Sales Officer - Michael Stepenson
    The future of television is advertising delivered with world-class technology and optimised by audience segment, such as new car buyers or home loan intenders, as well as by age and sex demographics.
    — Michael Stephenson

    Brands will have the ease of relying on the schedule efficiency through 9Galaxy, delivered alongside the reach of Nine's free-to-air prime-time channel and through live sport. We will continue to see the industry shift with self-service ad-buying playing a vital role in the future of advertising. 

    Top 10 biggest advertisers during AFL Grand Final

    AFL-Grand-Final-wpcf_1024x575.jpg

    The AFL season has wrapped up and the Grand Final scored in 3.694 million viewers across Australia to watch the final kick off between Richmond vs Adelaide. Here are the top 10 biggest campaigns aired during the Grand Final.

    1. Bunnings Warehouse - Makita Angle Grinder

    Campaign Details

    Brand:
    Bunnings Warehouse

    Categories: Hardware and Supplies

    Schedule: 09 Aug 2017 - 01 Oct 2017

    Ad Type: Retail

    Media Types: Television 

    2. Bunnings Warehouse - Timber Raised Garden Bed

    Campaign Details

    Brand: Bunnings Warehouse

    Categories: Hardware and Supplies

    Schedule: 30 Sep 2017 - 01 Oct 2017

    Ad Type: Retail

    Media Types: Television 

    3. Woolworths - Fresh Food Kids

    Campaign Details

    Brand:
    Woolworths

    Categories: Supermarket

    Schedule: 29 Sep 2017 - 04 Oct 2017

    Ad Type: Brand

    Media Types: Television 

    4. Harvey Norman - Winning Deals

    Campaign Details

    Brand:
    Harvey Norman

    Categories: Furniture; Retail Distributors

    Schedule: 29 Sep 2017 - 03 Oct 2017

    Ad Type: Retail

    Media Types: Television 

    5. Apple - iPhone 8 is Here

    Campaign Details

    Brand:
    Apple

    Categories: Electronics

    Schedule: 22 Sep 2017 - Current

    Ad Type: Brand

    Media Types: Television 

    6. NAB/AFL - Supporting Football from the Ground Up

    Campaign Details

    Brand: NAB/AFL

    Categories: Banking and Finance; Spor

    Ad Type: Brand; Sponsorship

    Media Types: Television, Digital 

    7. Virgin Australia - Here's To Looking Up

    Campaign Details

    Brand:
    Virgin Australia

    Categories: Airlines

    Schedule: 30 Sep 2017 - 05 Oct 2017

    Ad Type: Brand

    Media Types: Television, Newspaper, Digital 

    8. Sportsbet - AFL Grand Final

    Campaign Details

    Brand:
    Sportsbet

    Categories: Gaming and Gambling

    Schedule: 24 Sep 2016 - 30 Sep 2017

    Ad Type: Retail

    Media Types: Television, Newspaper, Digital 

    9. Toyota - Toyota Hybrid Takes You Further

    Campaign Details

    Brand: Toyota

    Categories: Automotive

    Schedule: 04 September 2017 - 01 Oct 2017

    Ad Type: Brand

    Media Types: Television 

    10. Carlton - It's That Fresh

    Campaign Details

    Brand: Carlton

    Categories: Alcohol

    Schedule: 28 September 2017 - Current

    Ad Type: Brand

    Media Types: Television

    Log in to view impression data on each TV ad spot. BigDatr tracks next-day TV performance data of each campaign aired between any show.