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Insights Blog

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How top healthcare brands are marketing to stay competitive during tough times

Marketing managers, dive into the innovative tactics used by health insurance companies and pharmacy retail brands to thrive in today’s unstable economy.

May 08 2023 • Natasha Gapac

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Australia’s love affair with getting on the road good news for car manufacturers

We used Bigdatr’s platform to see how the top two car manufacturers are capitalising on Australia's desire to get on the road. Discover more today.

Apr 12 2023 • Kelly Allen and Natasha Gapac

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A tale of two sports: how the AFL and NRL played with their marketing budgets last season

We used Bigdatr’s platform to find out how the AFL and NRL spent their marketing budgets last season. Get insider insights today.

Mar 07 2023 • Kelly Allen

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How the Big Four spent their advertising dollars in 2022

2022 was turbulent for financial services with interest rate rises dominating the headlines. Find out how it impacted the Big Four’s advertising spend.

Feb 28 2023 • Kelly Allen

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A clear front runner in Australia’s big summer of sport

We used Bigdatr’s platform to find out how Australia’s gaming and gambling industry spent its marketing budget over the summer of sport. Get insights today.

Feb 20 2023 • Kelly Allen

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Automotive Industry Shifts into Gear - Market Update June 2021

We’re taking a look at what’s in store for the Automotive industry for the remainder of 2021. It’s proven to be a stellar year for the sector, with new car buyer interest continuing to explode across a number of different segments. We’re going to run you through the ins and outs of what’s driven this positive turn for the industry, and how its tackling the ever present stock shortage we’re seeing worldwide.

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Buy Now Pay Later

Today we're putting a spotlight on the ever growing influx of BNPL brands, notably internationals who are eyeing up the Aussie market.

Bupa - Because life happens ad

Private Health Insurance - Market Update February 2021

We take a look at how the industry responded to the shifting landscape that COVID-19 brought in 2020, and make some projections for 2021 with insights and data powered by BigDatr.

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Qantas - Feels Like Home

The Qantas ad campaign ‘Feels Like Home’ tells the real story of five Qantas customers and their journey back home to Australia being reunited with their loved ones at the airport.

Nov 26 2020 • Farzana Haroon

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AAMI Ads 2020

We take a deep dive into AAMI ads 2020 and look at the different campaigns and creative versions for "AAMI Does" and "AAMI Backing Businesses" ad campaign.

Nov 25 2020 • Farzana Haroon

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Compare The Market Ads 2020

Taking a look at some Compare The Market ad campaigns which launched to market at the start of 2020.

Nov 23 2020 • Essan Calajatan

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The Meerkats as Brand Ambassadors

In this article we explore the development of the meerkats through time in Compare the Market’s advertising - so much so they now have their own question hub on the brand website!

Nov 23 2020 • Lauren Farquharson

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Medibank At Home Ads

Taking a closer look at Medibank's ad campaign featuring its new program: Medibank At Home.

Nov 18 2020 • Essan Calajatan

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Medibank Live Better Ads

We have been following Medibank's Live Better, and their latest version of the campaign explores all the weird and wonderful ways people can uplift their wellbeing, with the "There are so many ways to live better" ad which is running across Television and Digital media.

Nov 18 2020 • Essan Calajatan

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Optus - Being Memorable

Optus is now in its fourth decade in the Australian market, and has undergone a few refreshes over this time to close the gap between itself and closest competitor, Telstra.

Nov 18 2020 • Lauren Farquharson

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Hyundai i30 Ads

We take a closer look into Hyundai i30 ads.

Nov 12 2020 • Farzana Haroon

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Hyundai Tucson: Ads from 2017 - 2020

We dive into the Hyundai brand and explore how their positioning of the Tucson model has evolved from 2017 through to 2020.

Nov 12 2020 • Lauren Farquharson

Hyundai Kona Ad Campaign

Hyundai Kona - Way More Fun Than Your Car

Taking a closer looking into the Hyundai Kona Ad Campaign and see how the campaign "Way More Fun Than Your Car" has evolved over time.

Nov 11 2020 • Farzana Haroon

Source: BigDatr Red Energy Powered By A Leader In Renewable Energy Small Business? campaign

Energy Industry - Market Round Up - September

We take a closer look at how brands across the Electricity and Gas sector have approached the market recently using insights and data powered by the BigDatr platform.

Oct 09 2020 • Lauren Farquharson

Source: BigDatr Afterpay Small Business? Dream Big campaign

Financial Services Industry Market Round Up - September

We take a closer look at recent activity across the Financial Services sector using market insights powered by the BigDatr platform. Given we know this is a key time for planning we want to arm with you as much intel as possible to help support your strategy.

Sep 23 2020 • Lauren Farquharson

Source: BigDatr Vodafone NBN Campaign

Communications Industry Market Round Up - August

We take a closer look at the Communications industry across June and July using market insights and data powered by the BigDatr platform.

Aug 20 2020 • Lauren Farquharson

Source: BigDatr Binge It's Unturnoffable Campaign

Entertainment Industry Market Round Up - August

We take a closer look at the Entertainment industry across June and July using market insights and data powered by the BigDatr platform.

Aug 20 2020 • Lauren Farquharson

Image: Volvo "$5,000 Cashback” campaign. Image source: Volvo.com.au

Automotive Industry EOFY Market Round Up 2020

We assess how FY20 finished up in the Automotive industry, using market insights and data powered by the BigDatr platform.

Jul 22 2020 • Lauren Farquharson

Source: BigDatr, Open Universities Australia, Explore. Choose. Enrol.

Education Industry Market Update - Q1 2020

A round-up some of the insights for the Education industry, using market sentiment and data from our bespoke BigDatr platform.

Jul 16 2020 • Lauren Farquharson

Source: BigDatr, Hello World, Global 2020 Sale campaign

Travel Industry Market Update - Q1 2020

A round up some of the insights for the Travel category, using market intel and data from our bespoke BigDatr platform.

Jul 16 2020 • Lauren Farquharson

Source: BigDatr, iSelect, Compare. Select. Save

Health Insurance: Focus July 2020

We use data and insights from BigDatr to focus on the Health Insurance category. With tax time upon us, how are brands positioning themselves?

Jul 10 2020 • Lauren Farquharson

SuzukiCampaign

Automotive Industry - Q1 2020 Market Update

A round-up some of the highlights across market for the Automotive Industry, using market insights and data from our bespoke BigDatr platform.

Jun 24 2020 • Lauren Farquharson

Source: BigDatr, Compare The Market campaign, Insurance, Possums? There's Only One Place To Go

Financial Services - Q1 2020 Market Update

A round up some of the highlights across market for the Financial Services category, using insights and data from our bespoke BigDatr platform.

Jun 24 2020 • Lauren Farquharson

Source: BigDatr, Hyundai A Little Goes A Long Way

Spotlight: Marketing During COVID-19

Just like us humans, brands also adjust their own behaviours and adapt during this time of market uncertainty. The impact of COVID-19 has affected the cross over of work and home life, with brands needing to pivot to continue to reach consumers in meaningful ways.

Jun 19 2020 • Lauren Farquharson

Swinburne University - Let’s Do This Campaign

Education Industry Market Update - May 2020

A round-up some of the insights from the Education industry, using market sentiment and data from our bespoke BigDatr platform.

Jun 18 2020 • Lauren Farquharson

Source: BigDatr, Westpac Get 30% Off New Balance With A Westpac Choice Account

Spotlight: Reassurance and Recovery

As the market adjusts to the impact of COVID-19, consumers may understandably be looking for different things now versus last year. This piece looks cross-industry at the behaviour by brands across a few verticals, and the types of messaging that is being projected to aid the recovery of the economy

Jun 18 2020 • Lauren Farquharson

Source: 'BigDatr, Coles campaign, Every Part Of Every Day. We've Got You Covered.'

Financial Services Market Round Up - May 2020

In this round-up, we use data and insights from BigDatr to cast a spotlight on the Vehicle Insurance category: an active segment within Financial Services at this time of year.

Jun 17 2020 • Lauren Farquharson

Analyse Media Value investment

With over 50% of paid media spend now running on Digital channels, you need better visibility to budget, plan and execute successful marketing strategies. Our Media Value tool specialises in showing media investment by brand, category and industry level. Visiblity into media spend data assists in identifying causes and trends more quickly and helps in telling a story through data.

Jan 01 2020 • BigDatr.com

Introducing Ad Tracking

The idea behind Ad Tracking is to test a complete ad campaign and create a cost-effective ad tracking method to help improve your advertising messages to better connect with customers.

Jan 01 2020 • BigDatr.com

Monitor a brands Advertising Creative

We specialise and pride ourselves in our extensive library of Advertising Creatives, to help brands understand how their competitors are positioning themselves in market. Our Advertising Creative tool will allow you to compare the marketing activity of brands across a range of industries.

Jan 01 2020 • BigDatr.com

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Automotive - August 2019 Market Update

Advertising spend across the Automotive industry remained relatively stable for August 2019, seeing over $49.9M spent. Upon historic analysis, a significant drop is identified when compared to the same period last year.

Sep 24 2019 • Avrill D'Costa

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Automotive Advertising Creative Comparison

We ran multiple ad tests past a 1000-strong sample of the Australian market; aged 18-65+ years, gender non-biased. The results have been weighted to be representative of the general Australian population, with respondents spanning multiple facets of the market. The areas which were assessed and scored include Recall, Brand Recognition, Engagement, Relevance, Likeability, Comprehension, Differentiation and Brand Consideration.

Aug 15 2019 • Avrill D'Costa

Automotive Industry Market Round Up - May 2020

A recent round-up of the Automotive Industry, using market insights and data powered by the BigDatr platform.

Jun 02 2019 • Lauren Farquharson

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Vote For Your Favourite 2018 Ad - BigDatr's People's Choice

In saying farewell to 2018, we’re taking a moment to look at the biggest, most prominent and most interesting campaigns from the year past. Last year in advertising was one in which we saw a theme bigger than just selling products, but one of regaining consumer trust in the face of skepticism and tackling timely social issues.

Feb 06 2019 • Jacinta Giancola

The story behind Brand Profile

We are having an exciting start to the new year here at BigDatr HQ: the unveiling of the biggest product yet, Brand Profile!

Jan 11 2019 • Farzana Haroon

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Introducing Ad Performance

As the saying goes "You can't improve what you can't measure", this couldn't ring truer in the world of marketing and advertising. After all, if you don't know which levers move which metrics; optimisations becomes a daunting and near impossible task. Ad Performance helps consolidate your measurement systems in one location across online and offline advertising channels.

Jan 01 2019 • BigDatr.com

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Christmas Campaigns 2018

The festive season has arrived with a rush of holiday season campaigns centred around Christmas. We’ve wrapped up just a few of the many 2018 Christmas themed campaigns.

Nov 16 2018 • Farzana Haroon

The Melbourne Cup 2018 most promoted brands on TV (data represented is for ads running during Melbourne Cup Day only and for only industries BigDatr monitors)

2018 Melbourne Cup Biggest Advertisers

The Melbourne Cup 2018 most promoted brands on TV

Nov 07 2018 • Farzana Haroon

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Trick or Treat? 2018 Halloween Campaigns

It’s that spooky time of the year, where big brands unleash their scary campaigns in time for Halloween. Here’s a wrap of Halloween themed campaigns launched in the US.

Oct 24 2018 • Farzana Haroon

Biggest advertisers during AFL Grand Final 2018

The AFL Grand Final scored in 4.3 million viewers across Australian TV to tune in and watch the match between Collingwood and West Coast. Figures released by Seven Network revealed that Seven’s coverage delivered a metro and regional peak audience of 4.297 million in-home viewers, averaging 3.378 million viewers throughout the game.

Oct 02 2018 • Farzana Haroon

Tourism Australia Campaign

BigDatr August 2018 Marketing News

Here's a wrap of Marketing news for the month of August.

Aug 28 2018 • Farzana Haroon

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BigDatr July 2018 Marketing News

Here's a recap of the latest marketing news:

Aug 14 2018 • Farzana Haroon

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BigDatr June 2018 Marketing News

Here's a wrap of June marketing news from around the world!

Jun 27 2018 • Farzana Haroon

Image source: Independent.co

BigDatr May 2019 Marketing News

Here's a wrap of May marketing news from around the world!

May 29 2018 • Farzana Haroon

Image Source: Digiday

BigDatr April 2018 Marketing News

Here's a wrap of April marketing news from around the world!

Apr 30 2018 • Farzana Haroon

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International Women's Day Campaigns 2018

Around the world, International Women's Day continues to grow every year recognising the achievements of women from all backgrounds and occupations.

Mar 06 2018 • Farzana Haroon

KFC responds to the recent chicken shortage with print campaign. Image source: Adweek

BigDatr February Marketing News

Carsales together with CHE Proximity and Guilty bring personalised ads for every single car listing on Carsales.

Feb 26 2018 • Farzana Haroon

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NAB asks Australians to 'Talk To Yourself More

Expanding on NAB's 'More than Money' creative is the next iteration Talk to Yourself More, asking Australians to talk to themselves more in the latest movement to demonstrate the bank's pledge to help customers reach for their dreams.'

Feb 20 2018 • Farzana Haroon

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2017 Ad Of The Year (BigDatr's People's Choice)

The votes are in, and the 2017 BigDatr's People's Choice TV ad of the year goes to the hilarious

Jan 30 2018 • Farzana Haroon

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Vote For Your Favourite 2017 Ad - BigDatr's People's Choice

We’ve waved goodbye to 2017, and it's time to look over some of our favourite ads launched throughout last year. We have put together a collection of campaigns that we can't get enough of for BigDatr’s yearly ad wrap up. BigDatr’s

Jan 16 2018 • Farzana Haroon

Christmas Campaigns 2017

It's that exciting time of the year again with the holiday season rush of festive campaigns centred around Christmas. Here are just a few of the many Christmas themed campaigns launched in the lead up to Christmas 2017.

Dec 19 2017 • Farzana Haroon

ChristmasSupermarket

Coles, Woolworths, and Aldi - Christmas Comparison

Coles, Woolworths and Aldi are battling it out, with Coles still dominating the Supermarket sector in advertising activity based on the number of ad spots.

Dec 19 2017 • Farzana Haroon

A person taking a photo of a Coca Cola truck adorned with christmas lights

BigDatr November 2017 Marketing News

Woolworths is ramping up its defence strategy with the release of up to four new “dark stores” which will be closed to customers, purely set up for online orders used to pack and ship items as the supermarket prepares to battle it out with Amazon Australia.

Dec 01 2017 • Farzana Haroon

Image source: ABC

Launch of Amazon leads Woolies to open more 'Dark Stores'

Woolworths is ramping up its defence strategy with the release of up to four new “dark stores” which will be closed to customers, purely set up for online orders used to pack and ship items as the supermarket prepares to battle it out with Amazon Australia. Amazon soft-launched into the Australian market last Thursday and aimed to debut its full-service in time for Black Friday, US biggest sale day. “Dark stores” are designed for Woolworths employees to pack and ship online orders directly from the warehouse. Woolies currently has one dark store and will be opening a further two in Melbourne and Sydney early next year.

Nov 27 2017 • Farzana Haroon

Two horses racing

2017 Melbourne Cup's Biggest Advertisers

Australia's most prestigious annual race that stops the nation, the Melbourne Cup pulls in lowest TV broadcast audience.

Nov 09 2017 • Farzana Haroon

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The Bachelorette finale biggest advertisers

The season finale of the Bachelorette pulled in 2.2 milliona viewers Australia-wide.

Oct 30 2017 • Farzana Haroon

Drive to Go by Toyota showroom

Toyota unveils new car-sharing cafe in Japan

Toyota has introduced a new retail concept 'Drive to Go', enticing the younger generation that aren't ready to commit purchasing a car and instead offering them a new car-sharing service located in Nagoya, Japan, near Toyota's headquarters.

Oct 26 2017 • Farzana Haroon

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Nine pushes new automated TV Ad buying platform

Following the journey of desktop, social and mobile ad transformation, television is beginning to tap into programmatic technologies. Although television ad buying process works rather differently to digital mediums, data-driven automation has taken a different angle in giving brands the opportunity to improve and enhance advertising by targeting the right audience at the right time and at the right place. Digital platforms including Google, Facebook and Snap have taken the plunge into automated advertising giving the power to self-purchase advertising. Nine is offering Marketers and Agencies a

Oct 19 2017 • Farzana Haroon

Top 10 biggest advertisers during AFL Grand Final

The AFL season has wrapped up and the Grand Final scored in 3.694 million viewers.

Oct 06 2017 • Farzana Haroon

Virgin repositions with new campaign launch during AFL Grand Final

Virgin Australia unveils brand new campaign to illustrate the spirit of the airline and its people with play on words, 'Uptimism', which made its grand debut during the AFL Grand Final.

Oct 02 2017 • Farzana Haroon

BigDatr September Marketing News

YouTube unveils a number of new tools for marketers, to create custom ads, sequence videos and more.

Sep 28 2017 • Farzana Haroon

Is 'rentvesting' the new property buyers 'Australian Dream'?

When we talk about the great Australian dream, for many, we imagined owning a home somewhere in the suburbs sitting on a quarter acre block. However, the housing affordability crisis in Australia is forcing first home buyers to take extraordinary measures to either purchase their home a long distance out from the city or settle for a smaller property such as a unit, apartment or if you’re lucky a townhouse. Today, the great Australian dream is unique to the individual. For some the dream of owning a backyard seems unachievable, while for other Aussie buyers, typically those in Gen Y who are not willing to sacrifice their lifestyle, opting to ‘rentvest’ to get a foothold into the property market is the ideal pathway.

Sep 11 2017 • Farzana Haroon

A woman standing behind a facial recognition system

Alibaba introduces 'Smile to pay' facial recognition, Apple to follow suit?

E-commerce and online manufacturer giant, Alibaba collaborates with KFC to unveil 'Smile to Pay' facial recognition in Hangzhou, China where the company's global HQ is located. The latest technology service allows customers to process their payment by simply flashing a smile once their order has been placed at the fast-food restaurant.

Sep 06 2017 • Farzana Haroon

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BigDatr August 2017 Marketing News

US-based giant media broadcaster CBS Corporation has agreed to buy Network Ten from administrators KordaMentha. CBS Corporation has entered a binding transaction document to purchase the network and assets of Ten, which means billionaires Lachlan Murdoch and Bruce Gordan have failed in their attempt to take control. CEO of Ten, Paul Anderson says "CBS and Ten have had a strong relationship for a number of years. We are very excited about further developing that relationship with CBS as an owner and strength that they will provide to the company at this critical time."

Aug 31 2017 • Farzana Haroon

Image: Coca-Cola and Fans Celebrate World’s First 3D Robotic Sign in Times Square

Coca-Cola introduces the world’s first robotic sign

Coca-Cola introduces the world’s first robotic sign, giving billboards a spectacular three dimensional look in New York Times Square

Aug 28 2017 • Farzana Haroon

Image source: Recode

BigDatr July 2017 Marketing News

Here's a wrap of July marketing news from around the world!

Aug 03 2017 • Farzana Haroon

Image source: Ad Age

BigDatr June 2017 Marketing News

Here's a wrap of June marketing news from around the world!

Jul 28 2017 • Farzana Haroon

Macquarie Group pushes into consumer banking to now define the big 5 banks

Macquarie Group pushes hard into the consumer transactional banking market, with their latest advertising campaigns and new consumer banking system roll out. Macquarie Group which traditionally sat behind the scenes underwriting much of the Australian finance market now positions itself as a “big 5 bank", openly competing with the likes of NAB, Commonwealth Bank, Westpac and ANZ.

Jul 24 2017 • Farzana Haroon

Image source: Pinterest

What advertisers need to know about Gen Z

For marketers looking to target the new generation of youngsters, aka Generation Z (born after 1995), an advertisers approach to reaching and connecting with this generation will differ from millennials. Gen Z have been viewing the world through the lens of their mobile, and their smartphones have become an extension of themselves. For brands to keep up with Gen Z, marketers will have to re-position quick enough before the momentum of this generation becomes overwhelming and difficult to catch up.

Jul 13 2017 • Farzana Haroon

Image source: Adweek

Amazon buys Whole Foods for $18 billion moving into grocery delivery

The food retailing industry just changed to a whole new level, when eCommerce giant Amazon announced it was buying organic grocery chain Whole Foods for $AU 18 billion on June 16. This “game changer” to the supermarket sector will shake things up for both competitors and shoppers. The move to provide quick online grocery delivery at rock bottom prices causes an industry compression to profit margins (to those without automation) and revolutionise the in-store shopping experience through innovative technologies.

Jun 20 2017 • Farzana Haroon

Snapchat launches self-serve ad platform

Last month, Snap announced that they were building a self-serve tool for advertisers.

Jun 13 2017 • Farzana Haroon

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FOXTEL rebrands, following Netflix and Stan with new streaming service

Foxtel repositions its brand with a new logo and has confirmed that it will be bringing a dedicated streaming box to the Australian market. The pay TV subscription brand has undergone a radical corporate makeover with a new re-designed logo, new programming and affordable pricing to shake up its position in the Australian market, going head-to-head against younger rivals Netflix, Amazon and Stan.

Jun 07 2017 • Farzana Haroon

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BigDatr May 2017 Marketing News

Here's a wrap of May marketing news from around the world!

May 30 2017 • Farzana Haroon

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BigDatr April 2017 Marketing News

YouTube is taking action to help ensure that its user-generated content does not end up positioning ads by big brands next to questionable content. Google-owned video hosting platform, YouTube will no longer allow ads to be displayed on channels with fewer than 10,000 viewers, across all posted videos. Brands such as Holden and Kia suspended all advertising on YouTube recently after their paid ads were served alongside offensive videos.

Apr 27 2017 • Farzana Haroon

Diversity in advertising mix can stir up controversy

Diversity and inclusiveness has become a major theme for brands to focus on in their campaigns. We have seen a major shift in how some brands are approaching diversity, including their support of LGBT rights, political topics, gender equality and multiculturalism to drive conversation and brand awareness. Social media has had a major impact influencing the conversation around diversity in media, advertising and marketing, giving brands the opportunity to take stand, lead the discussion and be viewed as progressive.

Apr 13 2017 • Farzana Haroon

People sitting on a plane in IKEA furniture

Brands get behind the pranks for 'April Fools Day'

On a day where jokes and pranks are shared, we have seen brands from around the globe get behind April Fools Day. Here are some of our favourites:

Apr 03 2017 • Farzana Haroon

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Holden and SBS collaborate to drive powerful conversations

The iconic Aussie automotive brand, Holden has collaborated with SBS to express their support for diversity by showcasing Australia as being one of the more diverse nations in the world. The campaign brings together people with disabilities and people of diverse ethnic backgrounds to recognise and reward Australians driving positive social and cultural change in the community.

Mar 31 2017 • Farzana Haroon

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NAB believes the last five pictures are things you really care about

NAB has launched their latest campaign following the bank's brand positioning that life’s about More than Money.

Mar 29 2017 • Farzana Haroon

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Is it the end of an era for traditional wallets?

The payment infrastructure landscape is evolving rapidly, with greater growth in digital payments. It is the new big thing in the Fintech space.

Mar 15 2017 • Farzana Haroon

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International Women's Day Campaigns 2017

International Women’s Day has established into a global celebration of gender equality and female empowerment.

Mar 08 2017 • Farzana Haroon

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CommBank evolves with new 'Can' campaign in an uncertain world

The rising concern for the future financial stability of Australians has become the topic of most bank’s advertising campaigns lately.

Mar 06 2017 • Farzana Haroon

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How Australian Bank’s Loyalty Programs will impact Credit Card usage in 2017

Designing an enticing rewards and loyalty program certainly paints a positive picture in the Banking sector, and no doubt acts as a significant decision driver for attracting new customers. However, due to the Reserve Bank of Australia’s (RBA) recent decision to toughen credit card surcharge rules, we will see Bank’s traditional loyalty reward programs halve in value.

Feb 08 2017 • Farzana Haroon

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How brands get behind Australia Day

Australia Day has always been subject to politics and if social sentiment is anything to go by, Australia Day political debate is on the increase. It means brands tend to tread carefully in campaign positioning or may avoid campaign association all together. The Australian Lamb & Livestock association is of course an obvious exception to this: their campaigns stand out as a result, and the associated media coverage that they receive from their campaigns no doubt pays off for their brand.

Jan 27 2017 • Anita Tibbertsma

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Who does it better - Mazda or Honda?

Mazda is currently running a campaign featuring horses; Honda are also running a campaign with horses; Which provoked us to debate, who does it better - Mazda or Honda?

Jan 26 2017 • Anita Tibbertsma

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2017 Australian Open Advertising

The Australian Open is one of the first sporting events of the year marked in the Australian summer calendar. It’s a globally recognised event, with sponsors benefiting from local and international exposure and brand association.

Jan 25 2017 • Farzana Haroon

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How brands use BigDatr's Spot Monitoring to monitor their competition

BigDatr automatically breaks down industry or brand marketing activity in Australia:

Jan 21 2017 • Joyce-Anne Ticsay

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Vote For Your Favourite Ad of 2016

As 2016 drew to a close, we went through BigDatr's Campaign Feed to pick some of our favourite Australian ads for the year. We couldn’t narrow which one we loved best, so we want you to vote for your favourite!

Jan 19 2017 • Farzana Haroon

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New Year Marketing Campaigns maximising New Year's resolutions

Since December, marketers have been rolling out their end-of-year campaigns to lead into the New Year.

Jan 13 2017 • Anita Tibbertsma

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Is the EU the cookie monster? Commission confirms new regulation to 'modernise' digital privacy.

Yes, while the UK and Australian governments are working out how they can use our online data, Europe is working on how to protect it.

Jan 12 2017 • Anita Tibbertsma

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Using Value-Based Marketing in 2017

Christmas and New Year is a prime time for value-based campaigns. Charity advertising increases, generosity is emphasised, and brand-stories play out across the marketing world. In a commercially saturated climate, being noticed, instead of screened out, makes brand resonance one of marketing’s priorities. Consumer pressure for greater ‘authenticity’ sees brands melding target market’s behaviour patterns, goals and belief systems into their campaigns in order to generate engagement.

Jan 11 2017 • Anita Tibbertsma

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Westpac offers $200 to Australian babies born in 2017

Westpac’s first campaign of the year ‘Dear Bump’, celebrates the bank’s 200th anniversary giving newborns a $200 head start to their savings account. Westpac tells the unborn that,

Jan 10 2017 • Farzana Haroon

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Banking Campaigns Round Up 2016

Here is BigDatr’s pick of the top Banking and Finance adverts for 2016! From emotional to humorously funny, we have seen banks mix up their campaigns using contrasting marketing approaches.

Jan 06 2017 • Farzana Haroon

A close up shot of a Lego Christmas scene

Creative Toy Campaigns 2016

In an article written by Werner Reinartz and Peter Saffert in Investing in creative campaigns can provide higher returns than non-creative campaigns.

Dec 16 2016 • Joyce-Anne Ticsay

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Top Ads Around Aussie Events 2016

Generating audience traction, capitalising on brand alliance and building rapport are all key performance indicators Australia's largest brands use to value the success of a campaign. While achieving this is often difficult, by capitalising on key Australian dates and events, brands can create campaigns worth talking about.

Dec 14 2016 • Farzana Haroon

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Banks to Raise Home Loan Interest Rates whilst RBA Holds Steady

There will be more toupee as a result of Trump’s Presidency according to the finance analysts.

Dec 10 2016 • Anita Tibbertsma

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Christmas Ads 2016 - Who tells their brand's story better?

The most dominant Christmas campaigns during November are coming from the supermarkets. Coles, Woolworths and Aldi are battling it out early, with Coles dominating Supermarket campaign activity based on spots.

Dec 06 2016 • Anita Tibbertsma

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Youi Car Insurance Vs Coles Car Insurance Marketing Strategy Analysed

Competition is fierce in the insurance world, and the vehicle insurance industry is no exception. We have put together an analysis into two rival brands,

Nov 26 2016 • Farzana Haroon

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Philips Healthcare Extends Itself

The “Everyday Hero,” campaign aims to highlight the brand’s commitment: ‘to improve lives and provide its clients with innovative healthcare solutions, while helping them recover faster.’

Nov 25 2016 • Joyce-Anne Ticsay

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Coles and Citibank Combine Power

Coles has sold off its $880 million credit card portfolio to Citi, which is likely to combine the market power of Citibank and Coles Credit Cards and significantly challenge the competition.

Nov 19 2016 • Anita Tibbertsma

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Upcoming Marketing Conferences in Oz

Sure, we can grow our marketing know-how by reading new articles on Linkedin, blogs or what not, but we all learn more by collaborating with others in the field.

Nov 10 2016 • Anita Tibbertsma

BigDatr first captured #OneTeam creative on 07th June 2016 appearing in The Daily Telegraph, Herald Sun, The Advertiser and NT News

Rio Olympics 2016 Campaign Round-Up

Once every four year's advertisers have a brilliant opportunity to capitalise on the world's greatest sporting event and align their brand with the Olympics Games. In the lead up alone,

Aug 17 2016 • Farzana Haroon

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'More than money' campaign repositions NAB as part of life's journey

NAB’s ‘More than money’ campaign TVC was aired Sunday July 10, the bank’s latest collaboration with Clemenger BBDO Melbourne under the direction of new NAB Chief Marketing Officer Andrew Knott.

Jul 28 2016 • Lisa Bellion

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Do you believe in magic? Telstra does.

"The magic of technology allows us to do wondrous things. It can put us in two places at once. Help save a life. Breathe life into machines. Fueled by imagination, the magic of technology creates infinite possibilities, helping every one of us to truly thrive." - Telstra.

Jul 16 2016 • Avrill D'Costa

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State Of The Market: Savings Accounts

Over the first half of 2016, we have been monitoring the advertising activity levels in the Savings Accounts category across the nation and have noticed several volatile spikes, with a more stable period in activity occurring during the tail end of the financial year.

Jul 09 2016 • Jason Vandermeer

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Fake tradies and Mediscare tactics: the price of political TVCs in Australia's 2016 Federal Election

By now we’ve all seen our fair share of political campaign advertising in the lead up to this Saturday’s Federal Election. While social media activity has been abuzz with Facebook and Twitter the dominant social media platforms in 2016, both parties have significantly invested in television advertising.

Jun 30 2016 • Lisa Bellion

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Introducing BigDatr Project Map Search

There are many factors which influence property purchasing, with price tag being one of the most significant. Undoubtedly the property’s location and surrounding suburbs will have the biggest influence on its price.

May 17 2016 • Farzana Haroon

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Building Industry TVC Trends: Victoria on Top of the Ladder

With the recent announcement that the official cash rate has been cut to a record low of 1.75% and the fact that the Australian population has now reached over 24 million, it’s unlikely there will be a demise in the residential Building Industry anytime soon.

May 07 2016 • Lisa Bellion

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ANZ Apple Pay Launched

Apple Pay went live in Australia last year on 19 November 2015 but only supported direct American Express card holders. Now, ANZ has announced that they are the only major bank to partner with Apple Pay and aren't afraid to tout it on their website.

May 03 2016 • Avrill D'Costa

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Our New Ratings Product Delivers Next-Day TV Ratings/TARPS

BigDatr’s new Ratings product is the latest innovation in TV Ratings technology delivering next-day TVC advertising ratings to advertisers so they can stay ahead of their game. Until now, advertisers typically wait four to six weeks until they can access the results of their own (and their competitor’s) TVC campaigns which can impact the success of a campaign not to mention it being a costly exercise.

Apr 22 2016 • Lisa Bellion

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January Credit Card Offers: Cut The Interest And Reap The Rewards?

With the holiday season at a close it has become an inevitable tradition in Australia to reflect on the credit card debt we have accumulated and decide what we can do about it. Fortunately, the banking institutions across the country are on hand to provide us with a range of credit card offers to help ease the burden.

Feb 14 2016 • Jason Vandermeer

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Dick Smith... Was It Over Before It Was Over?

From humble beginnings in the Sydney suburb of Artarmon, electronics retailer Dick Smith expanded to become a household name before ultimately failing to capitalise on an increasingly tech-savvy world. After enjoying 30 years of ownership under Woolworths, Dick Smith was sold to Australian investment firm Anchorage Capital Partners in September 2012 for $94 million. Initially floated in December with a valuation of $520 million, Anchorage sold their remaining 20% stake in the company altogether in September 2014. This proved to be a wise move by the investment firm as Dick Smith shares were halted from trading on the 4th of January 2016, having fallen 80% since the initial float.

Jan 21 2016 • Junkers Zhou

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Introducing Suburb Search - Property Development

The power to dive deeper into the Property Development industry has become a whole lot simpler.

Dec 19 2015 • Farzana Haroon

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BigDatr Media Industry Launch Party

The streets of Cremorne were buzzing long after the usual 5 o'clock stampede home. BigDatr hosted their first ever launch party in their very own converted garage office for the debut of their all-new and exciting Ratings Product.

Nov 10 2015 • Farzana Haroon

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Market Insights: Property Development

Since December 2014, BigDatr has been covering the Australian Property Development industry's advertising, accumulating 874,629 spots as of October 30th 2015 (12:00.00). This means we have been growing on average by 2,626 ad spots per day. In the time it has taken you to read this, another 2 spots have been added in.

Oct 31 2015 • Junkers Zhou

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New Feature: Introducing the new Classifieds media type filter

The BigDatr team has spent the last few weeks rolling out the new Classifieds media type for the Property Development Industry. BigDatr now makes it easy to search for Project Profiles and to view changes made over time.

Oct 29 2015 • Farzana Haroon

Parents laughing with a baby

Demographic Targeting

'People spend money when and where they feel good' - Walt Disney

Apr 29 2015 • Junkers Zhou

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NAB Marketing Strategy Analysed

Releasing a range of campaigns advertising for both its personal and business banking divisions, NAB has looked to promote itself as a customer-centric business over the last five months.

Apr 09 2015 • Junkers Zhou

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Members Own Health Funds

The Australian private health insurance sector is dominated by the now ASX publicly listed company Medibank and the multinational BUPA.

Mar 14 2015 • Junkers Zhou

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ANZ Marketing Strategy Analysed

Over the last four months, we have witnessed four campaigns being heavily promoted by ANZ to match four different areas of their business.

Feb 27 2015 • Junkers Zhou

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The Undiscovered Truth: BigDatr Analyses 9,000+ Magazines To Bring You The Facts

Since 2011 we have witnessed a strong shift towards digital advertising, but does this mean that we are approaching the demise of print media?

Feb 18 2015 • Junkers Zhou

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Optus Marketing Strategy Analysed

In June last year Optus recruited the services of comedian Josh Thomas to be the face and voice of the More Yes campaign.

Feb 15 2015 • Junkers Zhou

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Commonwealth Bank Marketing Strategy Analysed

Spanning 28 years Commbank is the longest-standing partner of Cricket Australia, reaching a broad demographic by sponsoring Australian Men’s and Women’s teams, as well as the Test Series.

Feb 10 2015 • Junkers Zhou

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