What advertisers need to know about Gen Z
Farzana Haroon13 Jul 2017
For marketers looking to target the new generation of youngsters, aka Generation Z (born after 1995), an advertisers approach to reaching and connecting with this generation will differ from millennials. Gen Z have been viewing the world through the lens of their mobile, and their smartphones have become an extension of themselves. For brands to keep up with Gen Z, marketers will have to re-position quick enough before the momentum of this generation becomes overwhelming and difficult to catch up.