Nine pushes new automated TV Ad buying platform

Farzana Haroon
19 Oct 2017
Following the journey of desktop, social and mobile ad transformation, television is beginning to tap into programmatic technologies. Although television ad buying process works rather differently to digital mediums, data-driven automation has taken a different angle in giving brands the opportunity to improve and enhance advertising by targeting the right audience at the right time and at the right place. Digital platforms including Google, Facebook and Snap have taken the plunge into automated advertising giving the power to self-purchase advertising. Nine is offering Marketers and Agencies a
Screen Shot 2017-10-13 at 1.06.00 pm.png