Diversity in advertising mix can stir up controversy
Farzana Haroon13 Apr 2017
Diversity and inclusiveness has become a major theme for brands to focus on in their campaigns. We have seen a major shift in how some brands are approaching diversity, including their support of LGBT rights, political topics, gender equality and multiculturalism to drive conversation and brand awareness. Social media has had a major impact influencing the conversation around diversity in media, advertising and marketing, giving brands the opportunity to take stand, lead the discussion and be viewed as progressive.