Automotive Advertising Creative Comparison

Avrill D'Costa
15 Aug 2019
We ran multiple ad tests past a 1000-strong sample of the Australian market; aged 18-65+ years, gender non-biased. The results have been weighted to be representative of the general Australian population, with respondents spanning multiple facets of the market. The areas which were assessed and scored include Recall, Brand Recognition, Engagement, Relevance, Likeability, Comprehension, Differentiation and Brand Consideration.
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