How Australian Bank’s Loyalty Programs will impact Credit Card usage in 2017

Farzana Haroon
08 Feb 2017
Designing an enticing rewards and loyalty program certainly paints a positive picture in the Banking sector, and no doubt acts as a significant decision driver for attracting new customers. However, due to the Reserve Bank of Australia’s (RBA) recent decision to toughen credit card surcharge rules, we will see Bank’s traditional loyalty reward programs halve in value.