Newsroom

June 2026 became retail’s biggest month for ad spend on record, and Black Friday campaigns are already live. Explore the Australian advertising trends, media mix shifts and early movers shaping peak season.

Our July 2026 data on TV ad spend in Australia, social media ad spend trends and the top advertisers reshaping their media mix.

New system applies code and standards checks to more than 1.2 million pieces of advertising creative each month, flagging material of concern to compliance teams within 12 hours of publication.

Bigdatr Australia expands coverage to include 14+ Connected TV publishers to its advertising intelligence platform.

Ad spend is contracting, but new entrants are flooding the gap—creating an unusual window for brands willing to stay loud.

Where consumers are spending and where brands are advertising

Bigdatr now tracks advertising investments in New Zealand.

Learn how top advertisers use data-driven and agile strategies to maintain competitive dominance in local markets.

Bigdatr’s advertising intelligence platform expands coverage to include two major social channels. Now available in the Advertising Creative library and Media Value data.

Discover a new feature in Bigdatr’s Advertising Creative library designed to help you analyse competitor’s advertising campaigns more effectively.

With $8 million monthly media budgets and campaigns detected 4 weeks before sale events, new competitive intelligence data reveals how Amazon’s sophisticated multi-channel orchestration—and November’s spiking ad costs—are setting new benchmarks for Australian retail advertising.

Stop manually tracking competitor billboards. Bigdatr and LUMO’s new partnership brings automated OOH advertising insights to New Zealand marketers, with daily updates on competitor creatives, ad schedules, and campaign strategies.

AI-powered creative and demographic analysis

Analyse $884million of advertising investment from FCMG brands through creative intelligence. This industry pulse dives into 5 dominant creative themes and varying ad schedules across categories.

Advertising creative activity monitored and measured every 24 hours

Advertising intelligence from both Queensland and Western Australia state elections demonstrates that early positioning isn’t merely about being first—it’s about establishing the terms of debate.

Behind every ad you see lies a calculated marketing strategy designed to win your vote specifically. Australia’s political strategists are crafting personalised experiences based precisely on where you live and what matters to your community—because they believe these hyper-targeted approaches will deliver electoral victory.

As a proud sponsor of the Creative Agency category at the AdNews Agency of the Year awards, Bigdatr was excited to see creative minds earning well-deserved recognition. It was inspiring to see industry professionals celebrated for setting high standards and thinking outside the box.

Built for cross-market competitive analysis, Bigdatr’s New Zealand expansion delivers near real-time creative insights, powerful search capabilities, and proactive competitor analysis.

Health Insurance cuts $29M and Vehicle Insurance reduces $5.57M in FY24 ad spend. Rising premiums, driven by affordability concerns and climate risks, have reshaped strategies, with Suncorp leveraging these challenges to strengthen its marketing efforts.

The webinar series will cover competitive market activity across brands, media channels, and market sectors

The partnership will give Ad Standards the ability to quickly identify ads that are non-compliant

Bigdatr’s Publisher breakdown gives marketers the full picture of competitor’s advertising expenditure.

Marketers can search for ads across online and offline channels to research keywords, monitor competitor promotions, and optimise messaging strategies. Available in Advertising Creative.

Data-driven insights from FY23’s top competitors. Get the breakdown analysis into banking advertising strategies, trending media channels and key investment categories.

Bigdatr’s Publisher Media Value data help marketers monitor and analyse competitor Share of Voice across online and offline channels.

Enhanced visibility into brand’s digital advertising including X, Instagram, TikTok and Catch Up TV

Marketing managers, dive into the innovative tactics used by health insurance companies and pharmacy retail brands to thrive in today’s unstable economy.

We used Bigdatr’s platform to see how the top two car manufacturers are capitalising on Australia’s desire to get on the road. Discover more today.

We used Bigdatr’s platform to find out how the AFL and NRL spent their marketing budgets last season. Get insider insights today.

2022 was turbulent for financial services with interest rate rises dominating the headlines. Find out how it impacted the Big Four’s advertising spend.

We used Bigdatr’s platform to find out how Australia’s gaming and gambling industry spent its marketing budget over the summer of sport. Get insights today.

We’re taking a look at what’s in store for the Automotive industry for the remainder of 2021. It’s proven to be a stellar year for the sector, with new car buyer interest continuing to explode across a number of different segments. We’re going to run you through the ins and outs of what’s driven this…