July 1, 2026 Melbourne
Bigdatr, Australia’s competitor ad intelligence platform, today launches Connected TV (CTV) coverage to give marketers visibility into competitor advertising creative and media spend data across Australia’s major streaming platforms.
Australians now average 14 hours a week on paid streaming services, moving away from linear TV. Connected TV has become a core part of the Australian media mix, with advertising spend following audience attention.
“To compete effectively on CTV, marketers need the same visibility they have on other channels: who is advertising, what creative they’re running and what budgets are behind it. Without it, media and creative decisions are made blind, and opportunities to outmanoeuvre competitors are missed before they’re even seen.”
Bernard Brkic, Managing Director at Bigdatr
From today, Bigdatr is giving marketers access to Connected TV tracking
From internal marketing teams to advertising agencies, they’re now able to see competitor brands advertising on CTV:
- Ad creative monitoring across 14 major streaming platforms
- Historical and current CTV investment data used to understand how spending patterns have evolved and to identify current spend trajectories.
- 24-hour creative monitoring extended to CTV for a more complete view of cross-platform creative strategy and advertising spend.
Bigdatr now monitors CTV advertising across:
- Netflix
- Stan
- Paramount+
- Disney+
- Binge
- Prime Video
- Kayo Sports
- HBO Max
- YouTube TV
- Tubi TV
- 9Now
- 7Plus
- 10Play
- SBS
Advertising budgets follow audiences to Connected TV
This launch was driven directly by feedback from Bigdatr’s existing customers, who identified CTV as the most exciting opportunity to strengthen their competitive intelligence.
This demand reflects how 4 million monthly viewers on Netflix rate the ad-supported tier’s experience more favourably than both traditional TV networks and other video services1, pointing to a sizeable, engaged CTV audience and a growing opportunity for advertisers.
Australian marketers are reading market signals and Bigdatr’s CTV coverage gives them the intelligence to move into this space with confidence.
How to use Bigdatr to analyse Connected TV ad marketplace
Know exactly what competitors are running on streaming platforms
Coverage reflects real-world streaming consumption by capturing ads across all devices—mobile and tablet apps, Smart TVs, and desktop browsers. See how creatives are optimised for the platform they’re served on.
Identify the best Connected TV publishers for your budget
Analyse competitor Share of Voice and identify which streaming platforms are underserved by competitors—representing an opportunity to reach audiences with less competition—and which publishers attract high-spending advertisers. You can also benchmark your own media spend against competitors, to see exactly how you compare.
Uncover blind spots in your competitors’ media strategy
CTV intelligence sits directly inside the Bigdatr platform, alongside competitor monitoring across linear TV, digital search and display, social, radio, and out of home. See a competitor’s complete omni-channel strategy in one place, including the CTV activity that’s been invisible until now.
Connected TV trends and insights
Today’s launch is the foundation for a deeper focus on CTV intelligence in Australia. Over the coming months, Bigdatr will publish category benchmarks, creative trend reports, and spend analyses drawn from live CTV data, giving Australian marketers an ongoing view of how the market is evolving, not just a snapshot.
Contact us to explore CTV in Australia
Whether you’re already using Bigdatr or new to competitor intelligence, get in touch to see CTV coverage in action.
About this update:
Bigdatr tracks advertising across 75+ industries in Australia. The platform monitors Connected TV alongside digital and traditional advertising channels in near real-time giving marketers visibility into competitor creative and estimated ad spend as it happens across Australia’s major streaming platforms and beyond.
References
[1] Netflix Advertising Insights, available at https://advertising.netflix.com/en-au/insights
