Bigdatr is excited to announce Campaign Grouping, a new feature in the Advertising Creative library designed to help you analyse competitor’s advertising campaigns more effectively.
What Is Campaign Grouping?
Campaign Grouping automatically organises the creative library by grouping similar advertising creatives under a unified campaign view. This brings all creative variations across channels and time periods into one place, giving you a clear picture of creative evolution and how personalisation and messaging shifts over time.
Users can turn Campaign Grouping on or off at any time.
Why we built Campaign Grouping
This new feature was developed as part of our ongoing effort to improve the experience for our users and make it easier to surface meaningful data. As Bigdatr’s creative library grows—at a rate of over 1million+ individual assets ingested a month—it became clear that a better way was needed to:
- Understand the relationship between creative variants
- Track campaign evolution over time
- Analyse campaign activity across different channels
- Identify creative themes and patterns
Campaign Grouping addresses these needs by transforming how users navigate and analyse competitor’s creative assets.
How Campaign Grouping works
When enabled, Campaign Grouping scans your Advertising Creative library and groups similar creatives under a single campaign view. Each grouped campaign shows:
- High-level campaign details
- All creative variants associated with that campaign
- Campaign schedules—when it went live
- Distribution channels where each variant appeared
- Easy expansion to view campaign or individual creative details
Users can switch between the new Campaign view and the traditional individual creative view at any time, giving them flexibility to work in the way that suits their competitor analysis.
Made with marketers in mind
To cater for Bigdatr users with diverse roles (let’s be honest, today’s marketers are jack-of-most-trades) ranging from social media creators to media buyers, our new features are developed with their daily tasks in mind:
Marketing teams can quickly identify which creative themes are being tested and track campaign evolution across time.
Media analysts gain better visibility into cross-channel creative placement and can effortlessly track variant activity.
Creative strategists can identify patterns in messaging and visual approaches across successful campaigns.
Available to all users
Campaign Grouping is available to all users today in the Advertising Creative Library. Simply navigate to your library and toggle “Group by Campaign” to get started.
As always, we welcome your feedback as we continue to enhance the platform based on how you work.
About this update:
Campaign Grouping reflects our ongoing commitment to improving the Bigdatr platform and delivering features that save you time while providing clearer insight into competitor strategies.
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