Bigdatr, one of Australia’s leading advertising intelligence platforms, today announced the expansion of its social media monitoring capabilities to include LinkedIn and Pinterest.
Marketing professionals can now access competitor advertising insights across these platforms, complementing existing coverage of Instagram, Facebook, TikTok, and Twitter.
This expansion significantly enhances Bigdatr’s Advertising Creative Library, which houses over 100 million creatives and adds more than 1 million+ new ads every month. The addition of LinkedIn and Pinterest provides marketers with a complete view of competitor activity across major social media platforms.
New standard of social media advertising
While Pinterest users gravitate towards visual aesthetics, LinkedIn’s networking capabilities reward thought-leaders. Regardless of industry, these social media platforms enable brands to reach their audience—whether potential customers are looking for home renovation inspiration or climbing the corporate ladder.
Having visibility into major social media channels allows marketers to learn how competitors use each platform: what content they advertise, what keywords they choose, and who they’re trying to reach.
The Advertising Creative advantage over other ad libraries is that all competitor ads are in one place. This makes it easy to see how advertising evolves and changes to adapt to specific media channels. This capability, combined with the ability to see digital activity alongside traditional media, is what helps marketers stay one step of the market.
How to use Advertising Creative library to analyse LinkedIn and Pinterest’s ad marketplace
Inside the comprehensive library, intelligence tools help you analyse creatives without manual data entry or categorisation. Simply:
Search using keywords
Find competitor ads using words like “Christmas Sale” or “Summer” to see what’s already out there and make your ads stand out against competitors.
Analyse campaigns
With a single toggle, the platform automatically groups similar ads together so you can analyse campaigns in one view.
Demographic targeting
Under each creative, view which age groups and gender profiles competitors are aiming to attract with their ad creative.
Extending your creative library coverage
LinkedIn and Pinterest tracking is available as an add-on to your Bigdatr subscription. The platform will also have Media Value data available for LinkedIn and Pinterest. This shows competitor Share of Voice numbers and estimated spending across these platforms.
Contact the Bigdatr team to add these platforms to your account.
About this update:
Bigdatr tracks advertising across 75+ industries in Australia and New Zealand. The platform monitors both digital and traditional advertising in near real-time, helping marketers make better decisions based on what’s happening in the market right now, while providing clearer insight into competitor strategies.
Access new creatives in Advertising Creative
