Auckland, NZ— Bigdatr, a market research firm with over a decade of advertising monitoring experience, today announced the first NZ partnership with LUMO, integrating the expansive digital billboard network into its competitor tracking platform.

Marketing professionals can expect broader, more consistent visibility across Out of Home coverage through new local partnerships and automated data collection that complements Bigdatr’s robust digital tracking in New Zealand.

It’s the next step in giving growing brands the competitive intelligence needed for a more rounded, strategic perspective when going up against competitors.

With the latest Bigdatr platform updates, marketers now receive:

Competitor activity: Daily visibility into competitor brands’ advertising creatives across digital and out of home channels, with details on timing, placement, and historical campaigns.

Automated creative analysis: Bigdatr’s AI capabilities extract creative insights on brand positioning, calls-to-action, pricing and promotional strategies, retail offers, and targeted demographic profiles.

Schedule tracking: Monitor individual ad schedules every 24 hours, including peak activity during the week and when creative cycles end.

Bigdatr’s platform replaces traditional competitor research by automating data collection and analysis. To help marketers position their brand competitively in New Zealand, the platform surfaces market competitors’ activity, their offerings and which advertising channels they utilise to reach everyday Kiwis.

“In today’s competitive landscape, marketers face constant pressure to deliver revenue results,” says Bernard Brkic, Managing Director at Bigdatr. “This partnership gives advertisers deeper visibility into competitor activity and shows how brands connect with everyday Kiwis in this critical space. By removing the burden of manual out of home tracking, even small teams can focus on strategic moves that drive real revenue.”

Robin Arnold, Chief Technology Officer at LUMO, adds: “LUMO continues to strive to provide its customers greater insights and efficiencies, and the depth of information from Bigdatr’s platform is impressive. Our Livestream camera network gives Bigdatr unique access to viewing our entire network in real time, which enhances its speed and currency.”

The partnership strengthens Bigdatr’s ongoing commitment to empowering marketers with data-driven intelligence and continuous growth. Ready to elevate your approach to creative benchmarking and competitive analysis?