Newsroom

Bigdatr now tracks advertising investments in New Zealand.

Bigdatr’s advertising intelligence platform expands coverage to include two major social channels. Now available in the Advertising Creative library and Media Value data.

Discover a new feature in Bigdatr’s Advertising Creative library designed to help you analyse competitor’s advertising campaigns more effectively.

Stop manually tracking competitor billboards. Bigdatr and LUMO’s new partnership brings automated OOH advertising insights to New Zealand marketers, with daily updates on competitor creatives, ad schedules, and campaign strategies.

AI-powered creative and demographic analysis

Advertising creative activity monitored and measured every 24 hours

As a proud sponsor of the Creative Agency category at the AdNews Agency of the Year awards, Bigdatr was excited to see creative minds earning well-deserved recognition. It was inspiring to see industry professionals celebrated for setting high standards and thinking outside the box.

Built for cross-market competitive analysis, Bigdatr’s New Zealand expansion delivers near real-time creative insights, powerful search capabilities, and proactive competitor analysis.

The webinar series will cover competitive market activity across brands, media channels, and market sectors

The partnership will give Ad Standards the ability to quickly identify ads that are non-compliant

Bigdatr’s Publisher breakdown gives marketers the full picture of competitor’s advertising expenditure.

Marketers can search for ads across online and offline channels to research keywords, monitor competitor promotions, and optimise messaging strategies. Available in Advertising Creative.

Bigdatr’s Publisher Media Value data help marketers monitor and analyse competitor Share of Voice across online and offline channels.

Enhanced visibility into brand’s digital advertising including X, Instagram, TikTok and Catch Up TV