AUKLAND, NEW ZEALAND—Bigdatr has launched Media Value for the New Zealand market, giving marketing teams daily visibility into advertising spend across thousands of competitor brands.
The competitor intelligence platform tracks how local advertisers capture everyday Kiwis through their media investments, with preliminary data updating daily so teams can spot campaign launches and advertising budget shifts as they happen.
Marketing teams across New Zealand face the same challenge as global competitors: making strategic decisions without knowing what competitors are doing in near real-time.
Media Value changes that, showing exactly how competitors allocate budgets across their product range and media mix.
Why is Bigdatr expanding in New Zealand’s advertising landscape?
For over a decade, we’ve tracked New Zealand brands expanding into the Australian marketplace—and now we’re able to do vice versa. The likes of Kathmandu, Glassons, and Xero all started in New Zealand. Today, Xero’s media spend stands above competitor MYOB in Australia. While Unichem and Life Pharmacy were the go-to for everyday Kiwis, Chemist Warehouse’s presence has significantly interrupted New Zealand’s pharmaceutical market.
Competitor shifts is what Media Value captures. Specifically, the media channels and budget behind brands’ growing Share of Voice in local markets.
Bigdatr uses advanced rich data inputs and machine learning models to power and produce its industry-trusted Share of Voice, so marketers can recommend strategies backed by market intelligence rather than assumptions. Even when handling clients across multiple industries, teams can work with consistent, data-driven insights.
With budget restrictions tightening everywhere, from agencies to internal marketing teams, marketers need better tools, not more hours and guesswork, to explain campaign ROI with actual marketplace context.
Media Value provides the benchmarks that make those conversations possible—showing stakeholders how your results compare against real competitor spending and Share of Voice. And, as we’ve seen across the 75+ industries Bigdatr monitors, it allows for quicker buy-ins and data-driven methods for marketers to justify their budget.
Here’s what Media Value looks like in practice
Banking and Finance
Corporate Branding commands the largest share of investment in Banking and Finance, while Home Loans captured 14.2% of industry media spend between April and June.
But timing matters too. Home Loan advertising peaks in March, July, and September, while Personal Loans are concentrated at the start and middle of the year. You can also see Business Banking activity peaks in March.
For marketers, Media Value shows you when competitors will be loudest and where white space exists by monitoring estimated investments for you.
For the Media Value figures, please log in to bigdatr.com
Automotive
When introducing a new car model, Marketing and Advertising is a primary lever and important metric for calculating the Incentive Intensity of a product.
Without knowing how much and when competitors spend to generate leads and awareness, a car manufacturer’s $1million advertising investment can go to waste in a crowded market (e.g. during holiday retail season when advertisers outside the Automotive industry flood the market).
You can use Bigdatr’s Advertising Creative library to find promotional incentives directed at consumers, and Media Value to breakdown how much brands spend to advertise a specific product range, model across different media channels.
Read our brand case study for the Automotive Industry in New Zealand →
How to use Media Value as the primary tool for competitor research
The platform is built for exploration. Filter by advertiser, industry, product, ad type, publisher, or media type. Start broad and narrow your view as you need it. You can analyse brand-level investments, see media mix breakdowns, and benchmark against custom competitor sets that match your strategic priorities.
Cross-functional teams work together through unlimited seats. Strategists, media planners, and creative teams can all conduct independent research within the same platform. The Advertising Creative library contains thousands of competitor ads with spend data and timing insights, so you can see what competitors are running, when they’re running it, and how much they’re investing.
These Media Value insights will be delivered through customised reports, tailored to your individual requirements and preferred delivery frequencies.
Getting started
The competitive advantage once belonged to agencies with the largest research teams and biggest budgets for data collection. Media Value makes that intelligence available to both large corporations and SMEs. Teams gain the same strategic visibility as the largest agencies—backed by robust methodology and daily data refreshes.
Less crowded media types and publishers become discoverable. Strategic timing windows become visible. Market shifts become predictable before your position begins to shift. And your recommendations become backed by marketplace reality rather than educated guesses.
Bigdatr’s platform is already used by global agencies to plan media strategies and benchmark performance. Media Value for New Zealand joins that market coverage, bringing the same level of competitive intelligence to the local market.
This future isn’t coming. It’s available now.
About Bigdatr
Bigdatr is a Melbourne-based market research company providing competitive intelligence to global agencies and marketing teams. The platform covers 75+ industries and a growing coverage of digital and offline media types.
Media Value is available across global advertising markets, designed to remove guesswork from media planning and channel selection by providing estimated competitor spend, Share of Voice metrics, and advertising creative insights.
For more information about Media Value and to request access, contact us.
