As the holiday season approaches, publishers are witnessing a significant surge in advertising activity, driven by brands eager to capture consumer attention during key sale periods.

To help marketers identify the most competitive media channels and better understand where brands are finding exposure during the holiday season, Bigdatr’s Media Value breaks down ad spend by publisher.

Bigdatr’s Publisher Breakdown shows how much competitors are spending on advertising and supports media buying decisions by using Share of Voice to measure brand visibility across channels. This is crucial for validating the most suitable publishers and ensuring that spending is more efficient than that of competitors.

When the market is crowded with ads for Black Friday, Click Monday, and Christmas, understanding publisher data becomes even more important. Marketers need to know where their competitors are advertising and how much they are spending to avoid losing exposure.

Discover key themes active during holiday sales, including responsible beverage advertising, the revival of summer travel, and Telstra’s swift market responses. Read more on B&T.