Today, Bigdatr announces major advancement in helping scale creative analysis for Australian and New Zealand advertisers.

Bigdatr’s new Creative Insights uses AI-powered analysis to extract demographic profiles and core messaging strategies within advertising creatives.

Collecting over a million digital and traditional ad campaigns, the new feature will provide marketers with a comprehensive summary of core value propositions, messaging and creative strategy, alongside which age and gender demographic profiles the content is targeted towards.

In essence, Creative Insights achieves creative analysis at an unmatched scale.

Technical Infrastructure and Analytics Capabilities

Bigdatr’s competitor platform captures over one million advertising assets monthly across digital and offline channels. The new Creative Insights feature utilises AI systems to systematically analyse each creative for demographic targeting by extracting gender and age profiles, plus strategic messaging approaches. This accelerates competitor analysis—whether you’re reviewing video ads or comparing messaging strategies—with key insights highlighted for you.

Marketing teams receive insight to competitor’s target audience demographics, messaging strategies, and campaign scheduling—given on a daily rolling basis through Bigdatr’s Creative Index—to deliver actionable competitive intelligence at glance.

Market Accessibility

Developing comparable capabilities internally typically requires capital investment and multi-year development timelines. Creative Insights provides local ANZ advertisers with the same analytical advantages traditionally available only to global companies with substantial budgets.

For more information about Creative Insights and to schedule a platform demonstration, please contact our team to explore how competitive intelligence can enhance your advertising strategy.