Top brands often find their advertising spend dispersed among numerous publishers and media channels, making it challenging to consolidate data and calculate total market visibility. Without knowing competitor’s advertising expenditure on specific channels, it becomes difficult to outspend them effectively.

Bigdatr bridged this challenge with publisher breakdown in Media Value, which unifies fragmented advertising expenditure from online and offline channels into a single platform.

Marketers can benchmark advertising spend, enhance ROI analysis and identify which publishers are most preferred in their industry.

Bigdatr’s competitor tools are designed to help marketing professionals understand the marketplace.

Read B&T’s article to learn more.