Methodology by Media Type

Last Updated: 4 July 2017

 
Media Type Advertised Spots & Dots Methodology SMI & BigDatr Media Spend Methodology
Metropolitan TV The main channels for Metropolitan Television (Sydney, Melbourne, Brisbane, Adelaide and Perth) are monitored using our proprietary audio and image recognition technology to capture all commercials scheduled.

Data is captured 24 hours a day, 7 days a week and verified by our research team for all primary and secondary channels monitored.

Metropolitan Television data is captured, verified and published daily in the platform.

See why BigDatr has the best coverage in Australia
SMI provide actual advertising media spend consolidated from Media Agency partnerships (not estimates). This data is then cross-integrated with the BigDatr data to provide further media spend granularity by brand, product and category.
Metropolitan Radio
The main channels for Metropolitan Radio (Sydney, Melbourne, Brisbane, Adelaide and Perth) are monitored using our proprietary audio recognition technology to capture all commercials scheduled.

Data is captured 24 hours a day, 7 days a week and verified by our research team for all primary and secondary channels monitored. Metropolitan Radio data is captured, verified and published daily in the platform.

BigDatr also has access to daily station airtime logs.

See why BigDatr has the best coverage in Australia
SMI provide actual advertising media spend consolidated from Media Agency partnerships (not estimates). This data is then cross-integrated with the BigDatr data to provide further media spend granularity by brand, product and category.
Newspapers (National, Metropolitan, Regional and Community) National Newspapers, Metropolitan Newspapers, Regional Newspapers and Community Newspapers across all of Australia is included. Inserts are also monitored across all Newspapers.

Data is captured 16 hours a day, 7 days a week and verified by our research team across all Newspapers monitored.

Newspaper data is captured, verified and published daily in the platform.

See why BigDatr has the best coverage in Australia
SMI provide actual advertising media spend consolidated from Media Agency partnerships (not estimates). This data is then cross-integrated with the BigDatr data to provide further media spend granularity by brand, product and category.
Magazines Magazines that are daily, weekly, monthly or any other circulation period across all of Australia is included.

Data is captured 16 hours a day, 7 days a week and verified by our research team across all Magazines monitored.

Magazines data is captured, verified and published daily in the platform.

See why BigDatr has the best coverage in Australia
SMI provide actual advertising media spend consolidated from Media Agency partnerships (not estimates). This data is then cross-integrated with the BigDatr data to provide further media spend granularity by brand, product and category.
Out of Home Major Out of Home media networks provide data extracts from their advertising booking systems. This covers all major Out of Home formats which also includes locations within airports, shopping centres, businesses/towers and elevators. Our research team also provides independant visual verification of Out of Home advertising locations in Metropolitan areas (Sydney, Melbourne, Brisbane, Adelaide and Perth).

Data is captured on each advertising period change (daily, weekly, monthly or lunar as the case may be) for Out of Home.

Out of Home data is captured, verified and published on each period change in the platform.

See why BigDatr has the best coverage in Australia
SMI provide actual advertising media spend consolidated from Media Agency partnerships (not estimates). This data is then cross-integrated with the BigDatr data to provide further media spend granularity by brand, product and category.
Digital Display Major Digital media networks provide data integrations directly with their advertising servers. In addition, we use a combination of web crawlers, audio and image recognition technologies, and our research team to consolidate the complex digital advertising landscape.

Data is captured 24 hours a day, 7 days a week and verified by our research team.

Digital Display data is captured, verified and published daily in the platform.

See why BigDatr has the best coverage in Australia
SMI provide actual advertising media spend consolidated from Media Agency partnerships (not estimates). This data is then cross-integrated with the BigDatr data to provide further media spend granularity by brand, product and category.