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Why Media Spend?

Competition has never been more fierce with brands spending more and more on advertising campaigns. Whether you're looking to secure a bigger media spend budget, understand shifts in market trends or planning out your competitive strategy - get access to the data you need.

A must have for

  • Brand Advertisers

  • Research Agencies

  • Media Agencies

  • Advertising Sales Teams


Up to 400% more accurate

 
 

We've identified that the key issue that causes inaccurate media spend estimates is legacy providers using "advertiser discounts off volume and market intel" or "applying average market CPM rate-cards" to Digital Media Spend.

To address this we go to the source and leverage actual media spend data from agency booking systems as the starting point of our methodology.

 

Source: BigDatr sourced actual media spend data from clients and media agencies vs legacy media spend estimates vs Brand Media Spend.

 

Our legacy media spend provider reported a competitors media spend to be $120,000 whereas the Brand Media Spend Index reported $4,100,000 which is in line with what we’re observing in market. That’s an accuracy improvement of 3,300%!

— Major Automotive Brand


Data Sources

Powered by SMI, we utilise 90% of total actual agency media spend data in Australia. This is accessed by obtaining raw advertising invoice data from Australia's largest agency holding companies.

 
 

 

Coverage

We've created an industry leading methodology for calculating media spend accurately. The greatest benefit of this methodology is in providing accurate media spend estimates for industries, brands and product categories.

Available in:

 
 
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Australia

 
 
Media Type Coverage Brand Level Media Spend
Metro TV Yes
Regional TV
Industry Level Only
Pay TV Yes
Digital Display Yes
Digital Search Yes
Digital Social Yes
Digital Video Yes
Metro Radio Yes
Regional Radio Industry Level Only
Metro Newspaper Yes
Regional Newspaper Yes
Magazines Yes
Outdoor Yes
Cinema Industry Level Only
 

 

Methodology

We combine trusted data sources through our platform which provides an end-to-end data processing solution to accurately report media spend by industry, brand and product category. This data is then processed through the below steps and made ready for quick delivery. Each of these components are brought together to produce the industries most robust and accurate media spend reporting.

 
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Best coverage, hands down.

With the best media coverage you can be sure to find what you're looking for, it's all here:

  • Television
  • Radio
  • Magazines
  • Newspapers
  • Out of Home
  • Catalogues
  • Digital Display
  • Online Video

And with the fastest growing media coverage, you can be sure we'll scale with your future needs.

Learn more about our Data Coverage >


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“The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company.”

 
 
 

MASAAKI IMAI
AUTHOR - KAIZEN: THE KEY TO JAPAN'S COMPETITIVE SUCCESS 


Clients

We have many, but here’s a few.

We believe successful businesses work faster and smarter than their competitors to gain
higher growth, all with the aim of obtaining market leader status. Are you ready to
do away with the old and make way for a competitive advantage?

We can help you lay the foundation.