Why Media Spend?
Competition has never been more fierce with brands spending more and more on advertising campaigns. Whether you're looking to secure a bigger media spend budget, understand shifts in market trends or planning out your competitive strategy - get access to the data you need.
A must have for
Advertising Sales Teams
Up to 400% more accurate
We've identified that the key issue that causes inaccurate media spend estimates is legacy providers using "advertiser discounts off volume and market intel" or "applying average market CPM rate-cards" to Digital Media Spend.
To address this we go to the source and leverage actual media spend data from agency booking systems as the starting point of our methodology.
Source: BigDatr sourced actual media spend data from clients and media agencies vs legacy media spend estimates vs Brand Media Spend.
Our legacy media spend provider reported a competitors media spend to be $120,000 whereas the Brand Media Spend Index reported $4,100,000 which is in line with what we’re observing in market. That’s an accuracy improvement of 3,300%!
— Major Automotive Brand
Powered by SMI, we utilise 90% of total actual agency media spend data in Australia. This is accessed by obtaining raw advertising invoice data from Australia's largest agency holding companies.
We've created an industry leading methodology for calculating media spend accurately. The greatest benefit of this methodology is in providing accurate media spend estimates for industries, brands and product categories.
|Media Type Coverage||Brand Level Media Spend|
||Industry Level Only|
|Regional Radio||Industry Level Only|
|Cinema||Industry Level Only|
We combine trusted data sources through our platform which provides an end-to-end data processing solution to accurately report media spend by industry, brand and product category. This data is then processed through the below steps and made ready for quick delivery. Each of these components are brought together to produce the industries most robust and accurate media spend reporting.
With the best media coverage you can be sure to find what you're looking for, it's all here:
- Out of Home
- Digital Display
- Online Video
And with the fastest growing media coverage, you can be sure we'll scale with your future needs.
“The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company.”
AUTHOR - KAIZEN: THE KEY TO JAPAN'S COMPETITIVE SUCCESS
We have many, but here’s a few.
We believe successful businesses work faster and smarter than their competitors to gain
higher growth, all with the aim of obtaining market leader status. Are you ready to
do away with the old and make way for a competitive advantage?
We can help you lay the foundation.