Methodology

Last Updated: 15 Feb 2017

 

BigDatr doesn’t rely on any single source for data collection. We work with a wide variety of sources to create the most accurate and reliable data coverage.

 

Our data comes from 4 main sources:

  1. Partnerships with major media networks and publishers which provide direct access to ad servers / booking systems;
  2. Partnerships with third party research / panel companies;
  3. Our web crawlers and advertising recognition technology that scans various media networks to understand the complex advertising landscape; and
  4. Our research team that independently monitors, verifies and classifies advertising.

We continue to build upon our existing data collection methodologies, sources, infrastructure and refine the data collection processes to continuously improve our data coverage to provide the best accuracy in market.

 

 

Data Coverage

Last Updated: 15 Feb 2017

 

Available Now

 

TV - Free to Air

Updated Daily

60 National Metro Channels
7, 7Two, 7Mate, Nine, Gem, Go, Ten, One, 11, SBS, SBSONE, SBS2, Sky Racing

Main coverage:
Melbourne, Sydney, Perth, Brisbane, Adelaide

 

Infomercials

Updated Daily

60 National Metro Channels
7, 7Two, 7Mate, Nine, Gem, Go, Ten, One, 11, SBS, SBSONE, SBS2, Sky Racing

Main coverage:
Melbourne, Sydney, Perth, Brisbane, Adelaide

 

Newspapers

Updated Daily

50 Metro & Regional Titles

Main coverage:
National, Melbourne, Sydney, Perth, Brisbane, Adelaide

 

Community Newspapers

Updated Daily

300+ Local Community Newspapers including Ethnic Publications

Main coverage:
Including small population town communities

 

Magazines

Updated Daily

200+ Major Titles and Industry Publications

 

Radio

Updated Daily

37 National Metro Stations
Nova Entertainment, ARN, SCA, FairFax, Macquarie, SEN

Main coverage:
Melbourne, Sydney, Perth, Brisbane, Adelaide

 

Out of Home

Updated Lunar Calendar (Large Format)
Updated Weekly (Poster Format)
Updated Daily (Digital Format)

7 National Metro Networks
APN, oOh! Media, Adshel, JCDecaux, QMS, Inlink, Executive Channel

Main coverage:
5km CBD Radius + Major Arterials
Melbourne, Sydney, Perth, Brisbane, Adelaide

 

Digital - Display

Updated Daily

5000+ Major Websites
Including YouTube and Industry Websites

 

Digital - Sponsorships

Updated Daily

500+ Major Websites
Page takeovers and sponsored sections

 

Catalogues

Updated Weekly

Major Retailers

 
 

Coming Soon

 

Social - Facebook

Updated Daily

Promoted Posts
Brand pages

 

Digital - Search

Updated Daily

Google Adwords


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