Our New Ratings Product Delivers Next-Day TV Ratings/TARPS

Lisa Bellion

22 Apr 2016

BigDatr’s new Ratings product is the latest innovation in TV Ratings technology delivering next-day TVC advertising ratings to advertisers so they can stay ahead of their game. Until now, advertisers typically wait four to six weeks until they can access the results of their own (and their competitor’s) TVC campaigns which can impact the success of a campaign not to mention it being a costly exercise.

Let’s admit it – we all expect to access results instantly and no advertiser wants to wait on an outdated manual process that can compromise on the success of their campaign, especially when big budgets are at stake. With this new feature, TV ad spots are overlaid with industry ratings data from OzTAM’s Target Audience Rating Point (TARPs) and provided to BigDatr subscribers the next day in a user-friendly format.

BigDatr's Ratings Product provides advanced ad spot filters, including:

Undoubtedly, seasonal trends are a precursor to campaign effectiveness. Having timely access to advertising industry insights and advertising campaign results is the key to survival in a fast-paced digital environment, particularly when there are so many competing channels pitching for advertising spend including on-demand services and online video advertising.

Let’s admit it – we all expect to access results instantly and no advertiser wants to wait on an outdated manual process that can compromise on the success of their campaign, especially when big budgets are at stake.

Advertisers are more accountable than ever before and having quality data at the push of a button to monitor campaign effectiveness certainly speaks for itself. It gives advertisers the ability to be more adaptive (and proactive as opposed to reactive) so they can measure ROI much more quickly, preventing wastage of media spend.

It’s very much big picture too - not only does BigDatr capture TV ad data, their extensive network of data analysts track and provide campaign analysis for above-the-line advertising campaigns across 30 industries including Automotive, Banking and Finance, Communications, Retail, various Insurance industries and many more.

Clients include Toyota, Holden, Qantas, Westpac and Suncorp and this continues to grow rapidly as more big brands are becoming aware of this new, exciting technology that monitors campaign effectiveness.

BigDatr uses extensive sources of live industry data, and transforms the information into insights to help more effectively drive marketing, advertising, media buying and strategic planning. Want to see how our Ratings Product will benefit you? Find out more and request a demo.