Why Ad Lead Planner?
It's tough to run an advertising sales team that needs to maximise the revenue of available inventory each month. Unsold advertising inventory means lost revenue which is typically shipped off to programmatic trading desks or performance networks at rock bottom prices. Let's use a premium media network as an example:
- Direct sold at $40 CPM
- Programmatic sold at $4 CPM (90% Discount)
- Retargeting sold at $3 CPM (93% Discount)
- Performance sold at $1 CPM (98% Discount)
- Unsold at $0 CPM
Losses can quickly add up to millions each month.
Ad Lead Planner helps you sell your inventory by connecting you with active advertisers in real time.
A must have for
- Advertising Sales Teams
- Media Network Executives
Powering the best advertising sales teams.
More conversations close deals
Your fair share or the lion's share? Ensure you're across every opportunity.
You have to be in it to win it.
If you miss the opportunity to have a conversation with an advertiser, don't expect to see an uplift in revenue anytime soon.
Ad Lead Planner prioritises opportunities at risk by the highest potential value. Ensure your sales teams are including every opportunity in their pipelines.
With the best media coverage you can be sure to find what you're looking for, it's all here:
- Out of Home
- Digital Display
- Online Video
And with the fastest growing media coverage, you can be sure we'll scale with your future needs.
"Data really powers everything that we do."
CHIEF EXECUTIVE OFFICER, LINKEDIN
We have many, but here’s a few.
We believe successful businesses work faster and smarter than their competitors to gain
higher growth, all with the aim of obtaining market leader status. Are you ready to
do away with the old and make way for a competitive advantage?
We can help you lay the foundation.