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Compete Like Australia’s Top Spenders
Stop relying on manual research and fragmented data. Use Bigdatr to close the gap with daily insights into how Australia’s top brands invest, create, and compete.
Built for marketing teams, Bigdatr lets you track how competitors allocate their budgets, so you can benchmark spend, identify key channels, and refine your creative strategy—all with insights delivered to your inbox.
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Fuel Your Strategy with Data-Backed Insights
Uncover how top brands invest, create, and perform—across industries.
May ’26
Industry Intel: Banking and Finance
Inside the rising competition reshaping Banking and Finance as advertising spend contracts.
Top Advertisers
March ’26
(Updated May ’26)
Financial Services
March ’26
(Updated May ’26)
Entertainment
March ’26
(Updated May ’26)
Supermarket & Retailers
March ’26
(Updated May ’26)
New Zealand Ad Creative Insights
March ’26
(Updated April ’26)
Supermarket & Retailers Ad Creative Insights
March ’26
(Updated April ’26)
Entertainment Ad Creative Insights
March ’26
(Updated April ’26)
Homeware Appliances & Retailers Ad Creative Insights
March ’26
(Updated April ’26)
State of Digital Advertising FY26 Q1-Q2
March ’26
(Updated March ’26)
Financial Services
February ’26
(Updated April ’26)
Retail Beauty
February ’26
(Updated April ’26)
Insurance
February ’26
(Updated April ’26)
Top Advertisers
February ’26
(Updated April ’26)
Insurance Ad Creative Insights
February ’26
(Updated February ’26)
Telecommunications Ad Creative Insights
February ’26
(Updated February ’26)
Education Ad Creative Insights
February ’26
(Updated February ’26)
New Zealand Ad Creative Insights
February ’26
(Updated February ’26)
Top Advertisers
January ’26
(Updated March ’26)
Financial Services
January ’26
(Updated March ’26)
Food & Beverages
January ’26
(Updated March ’26)
Travel & Tourism
January ’26
(Updated March ’26)
Holiday Horizons – Airlines
January ’26
(Updated February ’26)
Marketing Blueprint for NZ Advertisers
January ’26
(Updated February ’26)
New Zealand Ad Creative Insights
January ’26
(Updated February ’26)
Travel & Tourism Ad Creative Insights
January ’26
(Updated February ’26)
Education Ad Creative Insights
January ’26
(Updated February ’26)
Retail Beauty Ad Creative Insights
January ’26
(Updated February ’26)
Top Advertisers
December ’25
(Updated February ’26)
Financial Services
December ’25
(Updated February ’26)
Food and Beverage
December ’25
(Updated February ’26)
Australian Summer Holidays
December ’25
(Updated February ’26)
Top Advertisers
September ’25
(Updated November ’25)
Financial Services Ad Creative Insights
September ’25
(Updated November ’25)
Utilities Ad Creative Insights
September ’25
(Updated November ’25)
Retail Beauty Ad Creative Insights
September ’25
(Updated November ’25)
Food and Beverages Ad Creative Insights
September ’25
(Updated November ’25)
New Zealand Ad Creative Insights
September ’25
(Updated November ’25)
Top Advertisers
August ’25
(Updated October ’25)
Health and Wellbeing
August ’25
(Updated October ’25)
Supermarkets & Retailers
August ’25
(Updated October ’25)
Travel & Tourism
August ’25
(Updated October ’25)
Food and Beverage
August ’25
(Updated October ’25)
Insurance
August ’25
(Updated October ’25)
FY25 Brand vs Retail Advertising
August ’25
Top Advertisers
July ’25
(Updated September ’25)
Financial Services
July ’25
(Updated September ’25)
Education
July ’25
(Updated September ’25)
Retail Beauty
July ’25
(Updated September ’25)
Top Advertisers
April ’25
(Updated June ’25)
Financial Services
April ’25
(Updated June ’25)
Insurance
April ’25
(Updated June ’25)
New Zealand Ad Creative Insights
February ’25
Financial Services
January ’25
(Updated February ’25)
Food and Beverage
January ’25
(Updated February ’25)
Technology
January ’25
(Updated February ’25)
Looking for a report from a previous year?
Jump back into our history books and quickly find reports.
2024
Dec
2024 Ad Trends Wrapped
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Oct
Food and Beverage
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Oct
Supermarkets & Retailers
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Sep
Financial Services
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Sep
Food & Beverage
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Sep
Retail-Beauty
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Sep
Supermarkets & Retailers
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Sep
Publisher, Media & Ad Platform Insights
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Aug
New Zealand Advertising Creative
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Aug
FMCG
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Aug
Homeware, Appliances & Retailers
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Aug
Retail – Beauty
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New Zealand Compliance
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Utilities
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Retail – Beauty
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Insurance
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Education
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Financial Services
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Telecommunications
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Education
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Jan
FMCG
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Jan
Entertainment
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Media Value and Advertising Creative
Understand the market with the right data
54,000+
Brands
12
Media Channels
75
Industries
Media Value
Successful channel selection starts with clear insights into competitor investments and media mix strategies, across online and offline channels.
Use these insights to benchmark your share of voice (SOV) and optimise budget allocation for maximum ROI.
Benchmark ad investment against brands
Online and offline media channels
Industry trends
Share of voice
Trusted by over 1,100 marketing professionals each month, managing more than $1.2 billion in advertising spend.
Advertising Creative
Stay ahead with a daily-updated library of digital and traditional ads.
Processing over millions of unique creatives globally each month across social, display, video, TV, radio, and OOH—track each ad’s activity in the market.
Use these insights to analyse activity trends, messaging, and offers, for timely creative decisions before the competition.
Find keywords/phrases
Campaign messaging
Creative offering
Media placement
Insights you won’t find
anywhere else
Analyse the competitive landscape with intelligence from our blog.
Banking and Finance competition rises as advertising spend contracts
Ad spend is contracting, but new entrants are flooding the gap—creating an unusual window for brands willing to stay loud.
Where NZ travel advertising is heading
Where consumers are spending and where brands are advertising
Bigdatr announces Media Value in New Zealand
Bigdatr now tracks advertising investments in New Zealand.
Let’s Chat
Fill out the form to request a free trial, book a personalised demo, receive a personalised report, or send us a general enquiry— our friendly team will be in touch.
Whether you’d like to explore the platform at your own pace, get a guided walkthrough from one of our experts, or simply ask a question, we’re here to help you get started and keep your team ahead of the competition.