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October ’26

Insurance

Big Insight Report

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Superannuation

October ’26
(Updated October ’26)

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Pharmaceuticals

October ’26
(Updated October ’26)

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Retail

September ’26
(Updated October ’26)

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Industry Intel: Automotive

July ’26

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Top Advertisers

July ’26
(Updated September ’26)

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Top Advertisers

June ’26
(Updated August ’26)

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Telecommunications

June ’26
(Updated August ’26)

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Supermarkets & Retailers

June ’26
(Updated August ’26)

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Insurance

June ’26
(Updated August ’26)

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Education

May ’26
(Updated July ’26)

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Travel & Tourism

May ’26
(Updated July ’26)

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Financial Services

May ’26
(Updated July ’26)

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Retail Beauty

May ’26
(Updated July ’26)

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Industry Intel: Banking and Finance

Top Advertisers

April ’26
(Updated June ’26)

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Financial Services

April ’26
(Updated July ’26)

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Education

April ’26
(Updated June ’26)

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Telecommunications

April ’26
(Updated July ’26)

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Top Advertisers

March ’26
(Updated May ’26)

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Financial Services

March ’26
(Updated May ’26)

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Entertainment

March ’26
(Updated May ’26)

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Supermarket & Retailers

March ’26
(Updated May ’26)

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New Zealand Ad Creative Insights

March ’26
(Updated April ’26)

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Supermarket & Retailers Ad Creative Insights

March ’26
(Updated April ’26)

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Entertainment Ad Creative Insights

March ’26
(Updated April ’26)

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Homeware Appliances & Retailers Ad Creative Insights

March ’26
(Updated April ’26)

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State of Digital Advertising FY26 Q1-Q2

March ’26
(Updated March ’26)

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Financial Services

February ’26
(Updated April ’26)

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Retail Beauty

February ’26
(Updated April ’26)

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Insurance

February ’26
(Updated April ’26)

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Top Advertisers

February ’26
(Updated April ’26)

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Insurance Ad Creative Insights

February ’26
(Updated February ’26)

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Telecommunications Ad Creative Insights

February ’26
(Updated February ’26)

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Education Ad Creative Insights

February ’26
(Updated February ’26)

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New Zealand Ad Creative Insights

February ’26
(Updated February ’26)

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Top Advertisers

January ’26
(Updated March ’26)

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Financial Services

January ’26
(Updated March ’26)

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Food & Beverages

January ’26
(Updated March ’26)

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Travel & Tourism

January ’26
(Updated March ’26)

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Holiday Horizons – Airlines

January ’26
(Updated February ’26)

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Marketing Blueprint for NZ Advertisers

January ’26
(Updated February ’26)

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New Zealand Ad Creative Insights

January ’26
(Updated February ’26)

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Travel & Tourism Ad Creative Insights

January ’26
(Updated February ’26)

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Education Ad Creative Insights

January ’26
(Updated February ’26)

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Retail Beauty Ad Creative Insights

January ’26
(Updated February ’26)

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Top Advertisers

December ’25
(Updated February ’26)

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Financial Services

December ’25
(Updated February ’26)

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Food and Beverage

December ’25
(Updated February ’26)

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Australian Summer Holidays

December ’25
(Updated February ’26)

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Top Advertisers

September ’25
(Updated November ’25)

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Financial Services Ad Creative Insights

September ’25
(Updated November ’25)

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Utilities Ad Creative Insights

September ’25
(Updated November ’25)

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Retail Beauty Ad Creative Insights

September ’25
(Updated November ’25)

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Food and Beverages Ad Creative Insights

September ’25
(Updated November ’25)

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New Zealand Ad Creative Insights

September ’25
(Updated November ’25)

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Top Advertisers

August ’25
(Updated October ’25)

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Health and Wellbeing

August ’25
(Updated October ’25)

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Supermarkets & Retailers

August ’25
(Updated October ’25)

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Travel & Tourism

August ’25
(Updated October ’25)

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Food and Beverage

August ’25
(Updated October ’25)

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Insurance

August ’25
(Updated October ’25)

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FY25 Brand vs Retail Advertising

August ’25

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Top Advertisers

July ’25
(Updated September ’25)

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Financial Services

July ’25
(Updated September ’25)

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Education

July ’25
(Updated September ’25)

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Retail Beauty

July ’25
(Updated September ’25)

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Top Advertisers

April ’25
(Updated June ’25)

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Financial Services

April ’25
(Updated June ’25)

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Insurance

April ’25
(Updated June ’25)

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New Zealand Ad Creative Insights

February ’25

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Financial Services

January ’25
(Updated February ’25)

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Food and Beverage

January ’25
(Updated February ’25)

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Technology

January ’25
(Updated February ’25)

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Looking for a report from a previous year?

Jump back into our history books and quickly find reports.

2024

Dec

2024 Ad Trends Wrapped

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Oct

Food and Beverage

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Oct

Supermarkets & Retailers

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Sep

Financial Services

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Sep

Food & Beverage

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Sep

Retail-Beauty

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Sep

Supermarkets & Retailers

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Sep

Publisher, Media & Ad Platform Insights

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Aug

New Zealand Advertising Creative

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Aug

FMCG

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Aug

Homeware, Appliances & Retailers

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Aug

Retail – Beauty

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Aug

New Zealand Compliance

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Jul

Utilities

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Jul

Retail – Beauty

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Jul

Insurance

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Jul

Education

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Jul

Financial Services

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Jun

Food & Beverage

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Jun

Sporting Goods & Retailers

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Jun

Retail Clothing & Accessories

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Jun

Travel & Tourism

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Jun

Telecommunications

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Jun

Retail

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Jun

Insurance

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Jun

Education

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Jun

Financial Services

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Apr

Travel & Tourism

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Apr

Telecommunications

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Apr

Financial Services

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Apr

Education

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Mar

Travel & Tourism

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Mar

Telecommunications

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Mar

Insurance

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Mar

Financial Services

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Mar

Education

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Feb

Travel & Tourism

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Feb

Telecommunications

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Feb

Insurance

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Feb

Financial Services

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Feb

Education

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Jan

Travel & Tourism

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Jan

Telecommunications

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Jan

Retail

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Jan

General Insurance

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Jan

Financial Services

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Jan

Energy

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Jan

Education

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Jan

FMCG

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Jan

Entertainment

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Media Value

Make smarter media buying and placement decisions. Optimise your budget and maximise ROI with clear visibility into where and how much other brands are investing.

With a comprehensive view of the competitive landscape, you can uncover new opportunities for clients, from niche segments to emerging market trends, positioning your agency as a trusted advisor.

Benchmark ad investment against brands

Online and offline media channels

Industry trends

Share of voice

Advertising Creative

Gain near real-time visibility into your clients’ top competitors’ —across digital and offline advertising.

Leverage these insights to guide smarter creative direction, messaging, and offers—while developing more tailored, compelling pitches that give your agency a winning edge.

Find keywords/phrases

Campaign messaging

Creative offering

Media placement

Insights you won’t find
anywhere else

Analyse the competitive landscape with intelligence from our blog.

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