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Understand the market with the right data
50,481
Brands
12
Media Channels
75
Industries

Advertising Creative
Get a near real-time library of digital and offline advertising to analyse competitors’ messaging, pricing, and promotions targeting everyday New Zealanders — and see what could be impacting your own offers.

Campaign messaging and offers

Media placement

Most and least active advertising

Demographic targeting and
AI-powered summaries

Chosen by New Zealand’s market leaders and partnered with Lumo, your local digital out-of-home media network.
Media Value
Make better media buying and placement decisions. Optimise your budget and improve ROI by knowing how much local brands are investing – and where.

Benchmark ad investment against brands

Online and offline media channels

Industry trends

Share of voice

Trusted by over 1,100 marketing professionals each month, managing more than $1.2 billion in advertising spend.

Publishers and Media Owners
Track media investment flow and distribution by advertisers and media channels. Map the activity of top spending advertisers and use current investment trends to forecast sustainable advertising revenue growth, planning, and profitability.

Monitor Publisher Share of Voice by brand and retail

Compare digital and offline activity in the marketplace

Map where industry and advertisers invest marketing budgets

Understand the impact of emerging Publishers attracting premium advertisers
Insights you won’t find
anywhere else
Analyse the competitive landscape with intelligence from our blog.

Black Friday Has Moved Up: Australian Advertisers Are Already Spending
June 2026 became retail’s biggest month for ad spend on record, and Black Friday campaigns are already live. Explore the Australian advertising trends, media mix shifts and early movers shaping peak season.

Australian Advertising Trends: How Top Brands Are Reshaping Their Media Mix in 2026
Our July 2026 data on TV ad spend in Australia, social media ad spend trends and the top advertisers reshaping their media mix.

Bigdatr launches Advertising Compliance platform for Australian regulators
New system applies code and standards checks to more than 1.2 million pieces of advertising creative each month, flagging material of concern to compliance teams within 12 hours of publication.