Vehicle Insurance

INDUSTRY

 

About the Vehicle Insurance Industry

Competition in the Australian Insurance industry is fierce, and the Vehicle Insurance industry is no exception. BigDatr delivers invaluable industry data that will provide users with insightful analytics and research into how the Vehicle Insurance market is performing. Access to BigDatr's Vehicle Insurance industry data will show you a benchmark of any particular brand including new entrants into the market, products offered and campaigns launched segmented by location.

View seasonal trends within the market, including forecasts to anticipate future industry predictions, with insights into how vehicle insurance brands are strategically purchasing their media activity across the nation. The Vehicle Insurance industry is strongly influenced by declining investment returns and the rising number of natural disasters. Occurrence of natural disasters has mounted, therefor so has the frequency of insurance claims. Get an idea of advertising spend per vehicle insurance brand, with a breakdown of national media trends by Television, Newspaper, Magazine, Digital, Radio and Out-of-Home. BigDatr will show you campaigns that are promoted most aggressively, along with the messaging behind them to target potential customers. 
 

 

 

Advertising Seasonality

Vehicle Insurance advertising seems to closely follow new vehicle sales periods given the close nature of both industries. Peak advertising is during the June end of financial year (EOFY) followed by April given the lead up to EOFY. There is a follow on spike in September as brands try to make up sales targets before the year is out.

Numbers represent advertising seasonality relative to the highest point on the chart for the given time period. A value of 100 is peak advertising activity for the industry. A value of 50 means that advertising is half as active. Likewise a value of 0 means there is no advertising in this period.
 

 

Products and Categories

We understand that each industry has a number of product types within them, which is why categorisation is so important to us. By providing meaningful data, we tailor each industry in conjunction with leading brands, so that our categorisation allows the most granular filters. The Vehicle Insurance industry is categorised by the range of vehicle product types and various offerings within them. 

Get a better understanding of the depth of product offerings within the Vehicle Insurance industry with our smart categorisation. Our categorisation will give you an idea of where Vehicle Insurance brands are focusing their point of difference, and what area brands are giving most attention. 

CATEGORIES
Boat and Caravan Car Motorcycle
Roadside Assistance No Category
 

 

Industry at a glance

 

 

BigDatr categorises specific ad types by Brand, Retail, Sponsorship and Competition. Brands within the Vehicle Insurance industry run a mix of both brand and retail ad types. Brand advertising is used to establish brand identity and increase awareness. Retail advertising is used to drive traffic, call to action and increases in sales, with brands usually creating immediacy with special offers within a specific time frame. 

Get a snapshot of real time advertising, with clear competitor comparison reports to identify marketing strategy trends which can be exported with a single click. Access to Vehicle Insurance industry data will offer insightful analysis into the market at national level. 

 

 

Competitive Landscape

 

$26M+

Estimated annual
media spend

100+

Average number of
campaigns per month

69

Brands

 

 

Major Brands

 

 

Why subscribe?

Access to BigDatr lets you:

  • Quickly identify threats to your business and plan counter-attack strategies
  • Identify new opportunities in the market and see what is effective for competitors
  • Utilise competitive intelligence to maximise marketing and advertising ROI to drive sales performance
  • Stay up to date with near-real time key industry trends and market shifts
  • Inform strategic decisions for marketing, advertising and product planning across your business

Value added services driving customer success:

  • We work with CEO's, CMO's, CIO's and Senior Management to help solve real business problems
  • With a range of consulting expertise and technical experience, we drive projects from concept through to implementation
  • Choose from a wide range of Customer Success Packages that best fits your needs or Contact Us about something bespoke
 

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