Property Development

INDUSTRY

 

About Property Development Industry

The Australian Property market has experienced strong housing demand which has stimulated a expansion spike within the property sector in particular within Property Development. BigDatr collates Australian Property Development industry data that will show you a benchmark of any particular brand, product or campaigns launched segmented by location. 

View seasonal trends within the market, including forecasts to anticipate future industry predictions, with insights into saturated areas of development projects or suburbs on the rise. The Property Development sector is characterised by a number of factors including population and demographics, price, interest rates and government legislation to name a few. BigDatr maps out every development project being built across Australia, to visually pinpoint areas that are concentrated with a high density of competition and view growth areas on the rise. 

Get an idea of advertising spend per brand within the Property Development industry, with a breakdown of national media trends broken down by Television, Newspaper, Magazine, Digital, Radio and Out-of-home. BigDatr will show you campaigns that are promoted most aggressively, along with the messaging behind them to target potential customers. You will visually see Property Projects being built across Australia with BigDatr's Map Search, so that you can easily locate advertising activity for development projects.
 

 

 

Advertising Seasonality

Two clear peak periods can be seen, the maximum advertising activity is April with October only slightly lower. December through January are expected quieter periods with the industry typically take "holiday leave" over this period.

Numbers represent advertising seasonality relative to the highest point on the chart for the given time period. A value of 100 is peak advertising activity for the industry. A value of 50 means that advertising is half as active. Likewise a value of 0 means there is no advertising in this period.
 

 

Products and Markets

We understand that each industry has a number of product types within them, which is why categorisation is so important to us. By providing meaningful data, we tailor each industry in conjunction with leading brands, so that our categorisation allows the most granular filters. The Property Development industry is categorised by new development projects including Builders, New Apartments, House and Land, Land Estates, and Project Marketers. 

Get a better understanding of the depth of product offerings within the Property Development sector with our smart categorisation. Our categorisation will give you an idea of where brands within the industry are focusing their points of difference, and what area brands are giving most attention. 
 

CATEGORIES
New Apartments Land Estates Builders
House and Land Project Marketers
 

 

Industry at a glance

 

 

BigDatr segments specific ad types by Brand, Retail, Sponsorship and Competition. Brands within the Property Development industry predominantly run Retail centric advertising according to BigDatr's Trend Analysis. Retail type advertising is used to drive traffic and increase sales, with brands usually creating immediacy with special offers within a specific time frame. Access to development project advertised across Australia can be viewed visually through BigDatr's interactive Map Search filter. 

Developers are actively launching new projects, and the industry continues to grow with some of the biggest advertisers within Property Development including Lend Lease, Stockland, Mirvac, Metricon, DHA, Colliers, QM Properties, CBRE, Porter Davis, Henley, Boutique and more. Get a snapshot of real time advertising, with clear competitor comparison reports to identify marketing strategy trends which can be exported with a single click. Access to Property Development industry data will offer insightful analysis into the market at national level. 

 

 

Competitive Landscape

 

$200M+

Estimated annual
media spend

2400+

Average number of
campaigns per month

2641

Brands

 

 

Major Brands

BUILDERS

LAND ESTATES

PROJECT MARKETERS

 

 

Why subscribe?

Access to BigDatr lets you:

  • Quickly identify threats to your business and plan counter-attack strategies
  • Identify new opportunities in the market and see what is effective for competitors
  • Utilise competitive intelligence to maximise marketing and advertising ROI to drive sales performance
  • Stay up to date with near-real time key industry trends and market shifts
  • Inform strategic decisions for marketing, advertising and product planning across your business

Value added services driving customer success:

  • We work with CEO's, CMO's, CIO's and Senior Management to help solve real business problems
  • With a range of consulting expertise and technical experience, we drive projects from concept through to implementation
  • Choose from a wide range of Customer Success Packages that best fits your needs or Contact Us about something bespoke
 

Contact Us

Name *
Name