Health Insurance

INDUSTRY

 

About the Health Insurance Industry

Understand the nature of competition in the Health Insurance sector, with access to invaluable industry data providing users with insightful analytics and research into how the Health Insurance industry is performing. BigDatr's Health Insurance industry data will show you a benchmark of any particular brand including new entrants into the market, products offered and campaigns launched segmented by location. 

View seasonal trends and changes within the market, including forecasts to anticipate future industry predictions. The Healthcare industry is strongly characterised by a number of factors including the rising cost of healthcare, government policy measures, increasing memberships and the ageing Australian population contributing to a rise in benefits paid. Get an idea of advertising spend for every type of health insurance product offered in market, with a breakdown of national media trends broken down by Television, Newspaper, Magazine, Digital, Radio and Out-of-home. BigDatr will show you campaigns that are promoted most aggressively, along with the messaging behind them to target potential customers. 

 

 

 

Advertising Seasonality

June 30, sound familiar? Well it's tax time and time to get take advantage of health rebate laws to minimise tax and save potentially penalty rates for being over the age of 30. Given this, the peak advertising period of June is expected with most brands generating the bulk of new customer acquisitions and renewing customers at this time of year.

Numbers represent advertising seasonality relative to the highest point on the chart for the given time period. A value of 100 is peak advertising activity for the industry. A value of 50 means that advertising is half as active. Likewise a value of 0 means there is no advertising in this period.
 

 

Products and Categories

We understand that each industry has a number of product types within them, which is why categorisation is so important to us. By providing meaningful data, we tailor each industry in conjunction with leading brands, so that our categorisation allows the most granular filters. The Health Insurance industry is categorised by insurance policies that are associated with health and medical risks. Within this industry, there are a number of health covers provided. (refer to table below)
 

Get a better understanding of the depth of product offerings within the Health Insurance sector with our smart categorisation. We'll give you an idea of where Health Insurance brands are focusing their points of difference, and what area brands are giving most attention.

CATEGORIES
Combined Dental Extras
General Hospital No Category
 

 

Industry at a glance

 

 

BigDatr categorises specific ad types by Brand, Retail, Sponsorship and Competition. Brands within the Health Insurance industry are dominated heavily by brand type advertising. Brand advertising is used to establish brand identity and increase awareness for the brand or product generally to sign up new customers and promote the importance of having health insurance cover. Retail advertising is used to drive traffic, call to action and increase customer acquisition, with brands usually creating immediacy with special offers within a specific time frame. From BigDatr's Trend Analysis, we can see that the biggest advertisers in Health Insurance are iSelect, HCF, Bupa, HBF, Medibank, AHM and Compare The Market. 

Get a snapshot of real time advertising, with clear competitor comparison reports to identify marketing strategy trends which can be exported with a single click. Access to Health Insurance industry data will offer insightful analysis into the market at national level.   

 

 

Competitive Landscape

 

$47M+

Estimated annual
media spend

100+

Average number of
campaigns per month

32

Brands

 

 

Major Brands

 

 

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