General Insurance



About the General Insurance Industry

The Australian Insurance industry will continue to face changing market conditions, and react to the intensifying competitive nature that is shaping the industry. BigDatr delivers invaluable industry data providing users with insightful analytics and research into how the General Insurance market is performing. Access to BigDatr's General Insurance industry data will show you a benchmark of any particular brand including threats from new entrants into the market, products offered and campaigns launched segmented by location.

View seasonal trends within the market, including forecasts to anticipate future industry predictions, with insights into how brands within the General insurance sector are strategically purchasing their media activity across the nation. The General Insurance industry landscape is strongly shaped by the changes in consumer behaviour with customers being more price-sensitive, driving them to select cheaper insurance offerings that have more value rather than brands that are more reputable. Get an idea of advertising spend per insurance brand, with a breakdown of national media trends by Television, Newspaper, Magazine, Digital, Radio and Out-of-Home. BigDatr will show you campaigns that are promoted most aggressively, along with the messaging behind them to target potential customers. 




Advertising Seasonality

A clearly visible advertising activity peak is November, closing out the year on a high. It's important to note that the quarter covering October through December are the most most active months in the year.

Numbers represent advertising seasonality relative to the highest point on the chart for the given time period. A value of 100 is peak advertising activity for the industry. A value of 50 means that advertising is half as active. Likewise a value of 0 means there is no advertising in this period.


Products and Categories

We understand that each industry has a number of product types within them, which is why categorisation is so important to us. By providing meaningful data, we tailor each industry in conjunction with leading brands, so that our categorisation allows the most granular filters. Products within the General Insurance sector is characterised by insurance policies to protect individuals and businesses with the range of insurance coverages offered. Categorisation for General insurance includes protection for individuals, businesses, households, and all personal valuables that could encounter casualty, liability and risk.  

Get a better understanding of the depth of product offerings within the General Insurance sector with our smart categorisation. We'll give you an idea of where brands within General Insurance are focusing their points of difference, and what area brands are giving most attention.

Business Farm Funeral
Home and Contents Income Life
Pet Travel No Category


Industry at a glance



BigDatr categorises specific ad types by BrandRetailSponsorship and Competition. Brands within the General Insurance industry are dominated heavily by brand type advertising. Brand advertising is used to establish brand identity and increase awareness for the brand or product generally to sign up new customers and promote the importance of having insurance cover. Retail advertising is used to drive traffic, call to action and increase customer acquisition, with brands usually creating immediacy with special offers within a specific time frame. From BigDatr's Trend Analysis, we can see that the biggest advertisers in General Insurance are Real Insurance, Youi, AAMI, Australian Seniors Insurance Agency, RSPCA and Woolworths Insurance. 

Get a snapshot of real time advertising, with clear competitor comparison reports to identify marketing strategy trends which can be exported with a single click. Access to General Insurance industry data will offer insightful analysis into the market at national level.   



Competitive Landscape



Estimated annual
media spend


Average number of
campaigns per month





Major Brands



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