Best coverage, hands down.

With exclusive data partners and the best recognition technology, you can stop looking any further.

Methodology

Last Updated: 15 Feb 2017

BigDatr doesn’t rely on any single source for data collection. We work with a wide variety of sources to create the most accurate and reliable data coverage.

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Our Data sources comes from 4 main sources:

  1. Partnerships with major media networks and publishers which provide direct access to ad servers / booking systems;

  2. Partnerships with third party research / panel companies;

  3. Our web crawlers and advertising recognition technology that scans various media networks to understand the complex advertising landscape; and

  4. Our research team that independently monitors, verifies and classifies advertising.

We continue to build upon our existing data collection methodologies, sources, infrastructure and refine the data collection processes to continuously improve our data coverage to provide the best accuracy in market.

Data Coverage

Last Updated: 15 Feb 2017

TV - Free to Air

Updated Daily

60 National Metro Channels

7, 7Two, 7Mate, Nine, Gem, Go, Ten, One, 11, SBS, SBSONE, SBS2, Sky Racing

Main Coverage:

Melbourne, Sydney, Perth, Brisbane, Adelaide

Newspapers

Updated Daily

50 Metro & Regional Titles

7, 7Two, 7Mate, Nine, Gem, Go, Ten, One, 11, SBS, SBSONE, SBS2, Sky Racing

Main Coverage:

National, Melbourne, Sydney, Perth, Brisbane, Adelaide

Out of Home

Updated Lunar Calendar (Large Format)
Updated Weekly (Poster Format)
Updated Daily (Digital Format)

7 National Metro Networks

APN, oOh! Media, Adshel, JCDecaux, QMS, Inlink, Executive Channel

Main Coverage:

5km CBD Radius + Major Arterials
Melbourne, Sydney, Perth, Brisbane, Adelaide

Digital - Display

Updated Daily

5000+ Major Websites

Including YouTube and Industry Websites

Digital - Search

Updated Daily

Google Adwords

Social - Facebook

Updated Daily

Promoted Posts

Brand Pages

Infomercials

Updated Daily

60 National Metro Channels

7, 7Two, 7Mate, Nine, Gem, Go, Ten, One, 11, SBS, SBSONE, SBS2, Sky Racing

Main Coverage:

Melbourne, Sydney, Perth, Brisbane, Adelaide

Community Newspapers

Updated Daily

300+ Local Community Newspapers including Ethnic Publications



Main Coverage:

Including small population town communities

Radio

Updated Daily


37 National Metro Stations

Nova Entertainment, ARN, SCA, FairFax, Macquarie, SEN

Main Coverage:

Melbourne, Sydney, Perth, Brisbane, Adelaide

Digital - Sponsorships

Updated Daily

500+ Major Websites

Page takeovers and sponsored sections

Catalogues

Updated Weekly

Major Retailers

WHAT'S NEW

We are constantly improving BigDatr by releasing new features and squashing bugs. Here's what's been happening recently.

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