Since December 2014, BigDatr has been covering the Australian Property Development industry's advertising, accumulating 874,629 spots as of October 30th 2015 (12:00.00). This means we have been growing on average by 2,626 ad spots per day. In the time it has taken you to read this, another 2 spots have been added in.
What are the numbers?
As of 30th October 2015 at 12:00.00 we have reached the following coverage:
|Category||New Apartments||Land Estates|
|No. of Projects||1,418||935|
|No. of Campaigns||4,273||3,192|
|No. of Creatives||15,307||10,239|
|No. of Brands||826||552|
Property Development Advertising Activity by Postcode
By aggregating the spot activity of each project's postcode, we have created a visualisation of advertising activity across Australia. Displayed below, this map acts as a powerful tool for comparing the density and competititveness of project advertising between postal areas.
Interactive Map: Zoom in to view competitiveness by postcode.