Market Insights: Property Development

Our Coverage

Since December 2014, BigDatr has been covering the Australian Property Development industry's advertising, accumulating 874,629 spots as of October 30th 2015 (12:00.00). This means we have been growing on average by 2,626 ad spots per day. In the time it has taken you to read this, another 2 spots have been added in.

Property Development Advertising Activity

What are the numbers?

As of 30th October 2015 at 12:00.00 we have reached the following coverage:

Category New Apartments Land Estates
No. of Projects 1,418 935
No. of Campaigns 4,273 3,192
No. of Creatives 15,307 10,239
No. of Brands 826 552

Property Development Advertising Activity by Postcode

By aggregating the spot activity of each project's postcode, we have created a visualisation of advertising activity across Australia. Displayed below, this map acts as a powerful tool for comparing the density and competititveness of project advertising between postal areas.

Interactive Map: Zoom in to view competitiveness by postcode.

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For more information on advertising analytics in the Australian Property Development Industry, click here.