2017 Ad Of The Year (BigDatr's People's Choice)

Toyota Kluger. Built For Families. Designed For Attention.

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The votes are in, and the 2017 BigDatr's People's Choice TV ad of the year goes to the hilarious Toyota Kluger, Built For Families, Designed For Attention campaign created by Saatchi & Saatchi. 

The humorous ad shows a stare off between a random man and a young boy as the man is captivated by the boys mum in the new Kluger. As the son puts the window down, the man is confronted by a death stare and forced to look elsewhere. The campaign by Toyota demonstrates that the new-look Kluger has both function and form, delivering all the space and features a family needs from a modern SUV as well as the style and looks to match. The campaign won the most number of votes by you! 

Campaign Details

Industry: Automotive
Campaign Name: Built For Families. Designed For Attention. 
Ad Type: Brand
Product: Kluger (SUV Large <$70K)
Media Type: Television, Out of home, Video, Digital, Print
Agency: Saatchi & Saatchi
First seen in BigDatr: 19 Feb 2017

Toyota Kluger Built For Families campaign targeted days distribution. (Campaign spots are based on tagline 'Toyota Kluger. Built For Families. Designed For Attention.') Source: BigDatr Trend Analysis

Toyota Kluger Built For Families campaign targeted days distribution. (Campaign spots are based on tagline 'Toyota Kluger. Built For Families. Designed For Attention.') Source: BigDatr Trend Analysis

Toyota Kluger Built For Families campaign targeted television times. (Campaign spots are based on tagline 'Toyota Kluger. Built For Families. Designed For Attention.') Source: BigDatr Trend Analysis

Toyota Kluger Built For Families campaign targeted television times. (Campaign spots are based on tagline 'Toyota Kluger. Built For Families. Designed For Attention.') Source: BigDatr Trend Analysis

Top TV Ads 2017 - People's Choice Results

View BigDatr Ad Performance to see Toyota Kluger's TV campaign TARPS. 

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