Coles, Woolworths and Aldi - Christmas Comparison

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ColesWoolworths and Aldi are battling it out, with Coles still dominating the Supermarket sector in advertising activity based on the number of ad spots.  

Between October and December, the most active 'Christmascampaign is Coles, 'What We Love About Christmas' with a 14.59% share of advertising activity followed by Woolworths 'Share The Spirit of Christmas' campaign with a 9.86% of advertising activity and Aldi's 'More The Merrier Campaign' with a 7.14% distribution of ad spots in the Supermarket category. 

 Above: Distribution of Supermarkets Coles, Woolworths and Aldi advertising spot activity.  Source: BigDatr Spot Monitoring

Above: Distribution of Supermarkets Coles, Woolworths and Aldi advertising spot activity. Source: BigDatr Spot Monitoring

 Above: Most active campaigns running between Nov 1 - 19 Dec 2017 for Supermarkets. 'What we love about Christmas' campaign run by Coles has the largest share of advertising activity of 14.59%.  Source: BigDatr Spot Monitoring

Above: Most active campaigns running between Nov 1 - 19 Dec 2017 for Supermarkets. 'What we love about Christmas' campaign run by Coles has the largest share of advertising activity of 14.59%. Source: BigDatr Spot Monitoring

Woolworths - Share the Spirit of Christmas

Woolworths launches its 2017 Christmas campaign created by Saatchi & Saatchi featuring Australian families from different cultures coming together to enjoy the magic of the season over food. 

The campaign shares Woolies fresh produce featuring the typical Aussie summer and Christmas favourites including pavlovas, cherries, mangoes, pudding and more via their integrated marketing campaigns, 'Share the Spirit of Christmas'. 

 Above: Woolworths 'Share the Spirit of Christmas' campaign distribution of TV Time slots.  Source: BigDatr Spot Monitoring

Above: Woolworths 'Share the Spirit of Christmas' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Campaign Details:

Schedule: 10 Nov - Current

Ad Type: Brand and Retail

Media Type: Television, Digital, Out of Home, Radio

 

ALDI Australia - The More The Merrier

ALDI's 90 second TVC, 'The More The Merrier' campaign tells a story of Doug's fixation with winning a legendary knock in a game of backyard Christmas lasting across 40 years. It then introduces the tagline of the campaign, 'The More the Merrier' and shows the crowd building in a bid to celebrate drop-ins and tag-alongs at Christmas. 

 Above: Aldi's 'The More The Merrier' campaign distribution of TV Time slots.  Source: BigDatr Spot Monitoring

Above: Aldi's 'The More The Merrier' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Campaign Details:

Schedule: 08 Nov - Current

Ad Type: Brand and Retail

Media Type: Television, Digital, Radio

 

Coles - What We Love About Christmas

The Coles Christmas ad shares what Australians love during Christmas in the 30 second TVC. The spot shows an extended family sharing what their favourite thing is about Christmas. Supporting the Christmas season push, Celebrity chef and brand ambassador Curtis Stone features in the ad. 

 Above: Coles 'What We Love About Christmas' campaign distribution of TV Time slots.  Source: BigDatr Spot Monitoring

Above: Coles 'What We Love About Christmas' campaign distribution of TV Time slots. Source: BigDatr Spot Monitoring

Campaign Details:

Schedule: 08 Nov - Current

Ad Type: Brand and Retail

Media Type: Television, Digital, Radio