Biggest advertisers during AFL Grand Final 2018

Farzana Haroon
02 Oct 2018
The AFL Grand Final scored in 4.3 million viewers across Australian TV to tune in and watch the match between Collingwood and West Coast. Figures released by Seven Network revealed that Seven’s coverage delivered a metro and regional peak audience of 4.297 million in-home viewers, averaging 3.378 million viewers throughout the game.
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The AFL Grand Final scored in 4.3 million viewers across Australian TV to tune in and watch the match between Collingwood and West Coast. Figures released by Seven Network revealed that Seven’s coverage delivered a metro and regional peak audience of 4.297 million in-home viewers, averaging 3.378 million viewers throughout the game.

Looking at TV ad spots aired during the AFL Grand Final, the Automotive industry ranked in as the highest industry advertisers, with Toyota having the most active TV spots.

Data above shows AFL Grand Final 2018 biggest industry advertiser's on TV based on ad spot data. (Data represented for ads running during the Grand Final only and for only industries monitored by BigDatr)

Data above shows AFL Grand Final 2018 biggest industry advertiser's on TV based on ad spot data. (Data represented for ads running during the Grand Final only and for only industries monitored by BigDatr)

Most advertised brands during the AFL Grand Final (No. of TV ad spots)

Most advertised brands during the AFL Grand Final (No. of TV ad spots)

Top 10 Advertisers during the Grand Final

Toyota

Brand: Toyota

Campaign Name: For The Bold All-New Corolla

Industry: Automotive

Category: Small <$40K

Ad Type: Brand

Media Type: Television, Digital, Newspaper, Out of Home

Coles

Brand: Coles

Campaign Name: Good Things Are Happening At Coles

Industry: Supermarket

Ad Type: Retail

Media Type: Television, Digital, Newspaper, Out of Home

AAMI

Brand: AAMI

Campaign Name: Lucky You’re With AAMI

Industry: Vehicle Insurance

Category: Roadside Assistance

Ad Type: Brand

Media Type: Television, Radio, Out of Home

Telstra

Brand: Telstra

Campaign Name: You Don’t Need Australia’s Best Network… Until You Do.

Industry: Communications

Ad Type: Brand

Media Type: Television

NAB - More Than Money

Brand: NAB

Campaign Name: More Than Money

Industry: Banking and Finance

Ad Type: Brand

Media Type: Television, Radio, Out of Home, Digital and Newspaper

AGL - AGL Essentials

Brand: AGL

Campaign Name: AGL Essentials

Industry: Energy

Category: Electricity and Gas

Ad Type: Brand

Media Type: Television, Newspaper and Radio

Virgin Australia

Brand: Virgin Australia

Campaign Name: Fly Economy X To New Zealand

Industry: Airlines

Ad Type: Brand

Media Type: Television

Industry SuperFunds

Brand: Industry SuperFunds

Campaign Name: Join The Thousands Making The Switch To A Superfund That Carries This Symbol

Industry: Superannuation

Ad Type: Brand

Media Type: Television

Johnnie Walker

Brand: Johnnie Walker

Campaign Name: Keep Walking

Industry: Alcohol

Category: Spirits

Ad Type: Brand

Media Type: Television, Digital

Carlton

Brand: Carlton

Campaign Name: It’s That Fresh

Industry: Alcohol

Category: Beer

Ad Type: Brand

Media Type: Television, Digital, Out of Home

* Disclaimer - Data represented is for ads running during the AFL Grand Final only and for industries BigDatr monitors.