Biggest advertisers during AFL Grand Final 2018

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The AFL Grand Final scored in 4.3 million viewers across Australian TV to tune in and watch the match between Collingwood and West Coast. Figures released by Seven Network revealed that Seven’s coverage delivered a metro and regional peak audience of 4.297 million in-home viewers, averaging 3.378 million viewers throughout the game.

Looking at TV ad spots aired during the AFL Grand Final, the Automotive industry ranked in as the highest industry advertisers, with Toyota having the most active TV spots.

Top Industry Advertisers during AFL Grand Final 2018

Data above shows AFL Grand Final 2018 biggest industry advertiser's on TV based on ad spot data. (Data represented for ads running during the Grand Final only and for only industries monitored by BigDatr)
 

AFL Grand Final - Biggest Advertisers

Most advertised brands during the AFL Grand Final (No. of TV ad spots)



Top 10 Advertisers during the Grand Final

 
  1. Toyota

Campaign Details

Brand: Toyota
Campaign Name: For The Bold All-New Corolla
Industry: Automotive
Category: Small <$40K
Ad Type: Brand
Media Type: Television, Digital, Newspaper, Out of Home

 

2. Coles

Brand: Coles
Campaign Name: Good Things Are Happening At Coles
Industry: Supermarket
Ad Type: Retail
Media Type: Television, Digital, Newspaper, Out of Home

 

3. AAMI

Campaign Details

Brand: AAMI
Campaign Name: Lucky You’re With AAMI
Industry: Vehicle Insurance
Category: Roadside Assistance
Ad Type: Brand
Media Type: Television, Radio, Out of Home

 

4. Telstra

Campaign Details

Brand: Telstra
Campaign Name: You Don’t Need Australia’s Best Network… Until You Do.
Industry: Communications
Ad Type: Brand
Media Type: Television

 

5. NAB - More Than Money

Campaign Details

Brand: NAB
Campaign Name: More Than Money
Industry: Banking and Finance
Ad Type: Brand
Media Type: Television, Radio, Out of Home, Digital and Newspaper

 

6. AGL - AGL Essentials

Campaign Details

Brand: AGL
Campaign Name: AGL Essentials
Industry: Energy
Category: Electricity and Gas
Ad Type: Brand
Media Type: Television, Newspaper and Radio

 

7. Virgin Australia

Campaign Details

Brand: Virgin Australia
Campaign Name: Fly Economy X To New Zealand
Industry: Airlines
Ad Type: Brand
Media Type: Television

 

8. Industry SuperFunds

Campaign Details

Brand: Industry SuperFunds
Campaign Name: Join The Thousands Making The Switch To A Superfund That Carries This Symbol
Industry: Superannuation
Ad Type: Brand
Media Type: Television

 

9. Johnnie Walker

Campaign Details

Brand: Johnnie Walker
Campaign Name: Keep Walking
Industry: Alcohol
Category: Spirits
Ad Type: Brand
Media Type: Television, Digital

 

10. Carlton

Campaign Details

Brand: Carlton
Campaign Name: It’s That Fresh
Industry: Alcohol
Category: Beer
Ad Type: Brand
Media Type: Television, Digital, Out of Home

*Disclaimer - Data represented is for ads running during the AFL Grand Final only and for industries BigDatr monitors. Click here to view a full list of industries BigDatr currently tracks.