2017 Ad Of The Year (BigDatr's People's Choice)
Toyota Kluger. Built For Families. Designed For Attention.
Toyota Kluger, Built For Families, Designed For Attention campaign created by Saatchi & Saatchi.
The humorous ad shows a stare off between a random man and a young boy as the man is captivated by the boys mum in the new Kluger. As the son puts the window down, the man is confronted by a death stare and forced to look elsewhere.
The campaign by Toyota demonstrates that the new-look Kluger has both function and form, delivering all the space and features a family needs from a modern SUV as well as the style and looks to match. The campaign won the most number of votes by you!
Campaign Details
Industry: Automotive\ Campaign Name: Built For Families. Designed For Attention.\ Ad Type: Brand\ Product: Kluger (SUV Large <$70K)\ Media Type: Television, Out of home, Video, Digital, Print\ Agency: Saatchi & Saatchi\ First seen in BigDatr: 19 Feb 2017
Toyota Kluger Built For Families campaign targeted days distribution. (Campaign spots are based on tagline 'Toyota Kluger. Built For Families. Designed For Attention.') Source: BigDatr Trend Analysis
Toyota Kluger Built For Families campaign targeted television times. (Campaign spots are based on tagline 'Toyota Kluger. Built For Families. Designed For Attention.') Source: BigDatr Trend Analysis
Top TV Ads 2017 - People's Choice Results
- Toyota - Built For Families
- AFL - I'd Like To See That
- Toyota - Luxury That Goes Anywhere
- Hungry Jacks - Keeping It Real
- ALDI - We Only Pick The Best
- Meat & Livestock Australia - You Never Lamb Alone
- AAMI # Her to Hero
- Volkswagen - We Make The Future Real
- Arnott's - Santa's Big Night
- Other
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