About the Automotive Industry
The Australian Automotive industry is one of the biggest media spenders given the sheer volume of advertising activity. BigDatr delivers invaluable industry data that provides users with insightful analytics and research into how the Automotive market is performing. Access to industry performance benchmarks for any particular car brand whether premium or mainstream, products or campaigns by VFACTS segment and even location.
View seasonal trends within the market, including when and how new cars launch to market with insights into how a brand is strategically purchasing their media activity across the nation. Get an idea of advertising spend per car brand, with a breakdown of national media trends broken down by Television, Newspaper, Magazine, Digital, Radio and Out-of-Home. BigDatr will show you campaigns that are promoted most aggressively, along with the messaging behind them to target potential customers.
The Automotive industry in BigDatr includes only OEM brands, however related sectors within the Automotive industry include:
- Automotive Dealerships
Automotive Advertising Seasonality
Automotive advertising peaks in October whilst brands play catch-up to hit annual vehicle sales targets. Both May and June remain strong periods for advertising given aggressive end of financial year offers and June being the typical annual peak for new vehicle sales.
Products and Categories
We understand that each industry has a number of product types within them, which is why categorisation is so important to us. By providing meaningful data, we tailor each industry in conjunction with leading brands, so that our categorisation allows the most granular filters. In particular, the Automotive industry is segmented using the VFACTS breakdown to model level.
Analysis by vehicle type will give users a better understanding of trending vehicle types, changes in vehicle segments and vehicles heading into a decline phase, with the power to plan ahead with future developments.
|Consumer Brand||Medium >$60K||Small <$40K||Sports >$200K|
|Upper Large >$100K||Light >$25K||Small >$40K||Sports <$80K|
|Large >$70K||SUV Small >$40K||SUV Medium >$60K||SUV Large >$70K|
|SUV Upper Large >$100K||SUV Small <$40K||Upper Large <$100K||People Movers >$60K|
|Vans/CC < = 2.5t||Medium <$60K||People Movers <$60K||People Movers <$60K|
|SUV Large <$70K||Micro||LD 3,501 - 8,000kgs GVM||LDV 3,501 - 8,000kgs GVM (Trucks) & LD 3,501 - 8,000kgs GVM (Automotive)|
|MD = >8,001kgs GVM
& GCM <39,001kgs
|Vans/CC 2.5 - 3.5t||SUV Medium <$60K||Light <$25K|
|PU/CC||Light Buses <20Seats||Large <$70K||SUV Upper Large <$100K|
|Light Buses =>||No Category|
Industry at a glance
BigDatr categorises specific ad types by Brand, Retail, Sponsorship and Competition. Brands within the Automotive industry run a near even split of Brand and Retail centric advertising however skews towards Retail in aggressive sales periods. Brand advertising is used to establish brand identity and increase awareness for the car brand or product usually when a new car is being launched or re-launched to market. Retail advertising is used to drive traffic, call to actions and increase sales, with car brands usually creating immediacy with special offers within a specific time frame.
Get a snapshot of real time advertising, with clear competitor comparison reports to identify marketing strategy trends which can be exported with a single click. Access to Automotive industry data will offer insightful industry analysis into the market at a national or state based level.
Access to BigDatr lets you:
- Quickly identify threats to your business and plan counter-attack strategies
- Identify new opportunities in the market and see what is effective for competitors
- Utilise competitive intelligence to maximise marketing and advertising ROI to drive sales performance
- Stay up to date with near-real time key industry trends and market shifts
- Inform strategic decisions for marketing, advertising and product planning across your business
Value added services driving customer success:
- We work with CEO's, CMO's, CIO's and Senior Management to help solve real business problems
- With a range of consulting expertise and technical experience, we drive projects from concept through to implementation
- Choose from a wide range of Customer Success Packages that best fits your needs or Contact Us about something bespoke