Why Attribution & Modelling?

As John Wanamaker put it "Half the money I spend on advertising is wasted; the trouble is, I don't know which half.". Attribution & Modelling aims to solve this problem by creating a set of rules or an algorithm that determines how credit for sales and conversions is assigned to touch points in conversion paths.

Most advertising campaigns run across multiple channels with each person in your targeted audience receiving messages at multiple touch points through the sales funnel, both offline and online. So measuring the results of an advertising campaign by a single channel gives you a very narrow view. The ability to bring in performance data from all channels, combined with market trends and competitor activity makes it possible to predict the most effective conversion paths and touch points to deliver the greatest sales ROI.

A must have for

  • Brand Advertisers
  • Data Science Teams
  • Media Agencies
  • Data/Market Analysts

 

"It doesn't matter how good your algorithms are if you don't have access to the necessary data, fast."

 
 
 

AVRILL D'COSTA
CO-FOUNDER, HEAD OF DATA ANALYTICS, BIGDATR


Stream data to your attribution platforms

We collect all of your advertising performance data and send it anywhere. Using our proprietary technology, third party data integrations and partners, we make it simple to consolidate all your ad performance data and ship it anywhere.

 
 

Data Exports

For development environments
and ad-hoc projects

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  • Weekly updates
  • Standard data fields
  • Static point in time snapshots
  • Limited media types supported
 

API

For production environments and
on-going attribution systems

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  • Real-time updates
  • Custom data fields
  • As live data
  • All media types supported
 
 
Best coverage, hands down.

With the best media coverage you can be sure to find what you're looking for, it's all here:

  • Television
  • Radio
  • Magazines
  • Newspapers
  • Out of Home
  • Catalogues
  • Digital Display
  • Online Video

And with the fastest growing media coverage, you can be sure we'll scale with your future needs.

Learn more about our Data Coverage >


Way easier than building it yourself

Start using our exclusive data feeds in days instead of months.

 
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Don't make things complicated, get up and running fast with our data integration services. Save time, money and resources.

Feeling adventurous?
Explore the raw data using your business intelligence tools to visualise and analyse advertising data.
 

We simplify the entire data processing funnel:

  1. Data Capture / Integration
  2. Processing
  3. Transformation
  4. Mapping
  5. Categorisation / Tagging
  6. Data Exports / API
 
 

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“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect
everything together in a new way and is dramatically
transforming the way we live and work.”

 
 
 

MARC BENIOFF
FOUNDER, CHAIRMAN AND CHIEF EXECUTIVE OFFICER, SALESFORCE


Clients

We have many, but here’s a few.

We believe successful businesses work faster and smarter than their competitors to gain
higher growth, all with the aim of obtaining market leader status. Are you ready to
do away with the old and make way for a competitive advantage?

We can help you lay the foundation.