Why Ad Performance?

As the saying goes "You can't improve what you can't measure", this couldn't ring truer in the world of marketing and advertising. After all, if you don't know which levers move which metrics; optimisations becomes a daunting and near impossible task. Ad Performance helps consolidate your measurement systems in one location across online and offline advertising channels.

A must have for

  • Brand Advertisers
  • Data Science Teams
  • Media Agencies
  • Advertising Sales Teams

Features

Beautifully simple, our intuitive user interface helps get your team
up and running quickly with minimal training

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24x7 Real Time Updates
Advertising campaigns are continuously uploaded throughout the day. That's right, all day everyday.

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Next Level Search
From small queries to the most complex, our world class search functionality is fast and easy to use.

Best Media Coverage
With the best media coverage you can be sure to find what you're looking for, it's all here.

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Categorisation
Developed in conjunction with industry leading brands, our categorisation allows the most granular of filters.

 

Performance Reporting

Streamlining industry standard measurement systems with real time advertising data.

 
 
 

Target Audience Rating Points (TARPs)
The average viewing / listening / reading audience for a demographic expressed as a percentage of the relevant Universe Estimate.

 

Impressions
The average number of people in a target market who were viewing / listening / reading a specific event or time band, expressed in absolute figures for that demographic.

 

 
 

Consolidated Measurement

Optimising advertising activity is complex and the first step towards simplifying this process is to consolidate industry standard measurement systems into one location. You can review your own Ad Performance and get competitive benchmarks in real-time.

When it comes to getting your Ad Performance results, the faster the better. Save time, money and resources with our aggregation platform so you can make campaign adjustments sooner to maximise sales ROI.

Start consolidating my Ad Performance now >

 
 
Best coverage, hands down.

With the best media coverage you can be sure to find what you're looking for, it's all here:

  • Television
  • Radio
  • Magazines
  • Newspapers
  • Out of Home
  • Catalogues
  • Digital Display
  • Online Video

And with the fastest growing media coverage, you can be sure we'll scale with your future needs.

Learn more about our Data Coverage >


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“With data collection, ‘the sooner the better’ is always the best answer.”

 
 
 

MARISSA MAYER
CHIEF EXECUTIVE OFFICER, YAHOO!


Clients

We have many, but here’s a few.

We believe successful businesses work faster and smarter than their competitors to gain
higher growth, all with the aim of obtaining market leader status. Are you ready to
do away with the old and make way for a competitive advantage?

We can help you lay the foundation.